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Angus Reid Public Opinion

Angus Reid Public Opinion was a public affairs practice[clarification needed] of Vision Critical, a software development company that creates online research[clarification needed] tools. It was established in 2006 under the name Angus Reid Strategies by Dr Angus Reid, a Canadian sociologist who founded his first research company in 1979. Reid sold the Angus Reid Group to Paris-based Ipsos SA in 2000. Angus Reid Public Opinion conducts regional, national and multi-country research.[clarification needed]

Angus Reid Public Opinion was located at Vision Critical's headquarters in Vancouver, Canada, and the company[which?] has sixteen offices across North America, Europe, Australia, Asia and Africa.

Angus Reid polls are conducted using the Angus Reid Forum, Springboard America ( and Springboard UK ( online panels. Angus Reid Public Opinion used technology created by Vision Critical to send surveys on political and social issues that panelists can respond to from their computer, tablet or smart phone.

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