Not to be confused with sexual arousal.

Arousal is a physiological and psychological state of being awake or reactive to stimuli. It involves the activation of the reticular activating system in the brain stem, the autonomic nervous system and the endocrine system, leading to increased heart rate and blood pressure and a condition of sensory alertness, mobility and readiness to respond.

There are many different neural systems involved in what is collectively known as the arousal system. Five major systems originating in the brainstem, with connections extending throughout the cortex, are based on the brain's neurotransmitters, acetylcholine, norepinephrine, dopamine, histamine, and serotonin. When these systems are stimulated, they produce cortical activity and alertness. The Noradrenergic system is a bundle of axons that originate in the locus coeruleus and ascends up into the neocortex, limbic system, and basal forebrain. Most of the neurons are projected to the posterior cortex which is important with sensory information, and alertness. The activation of the locus coeruleus and release of norepinephrine causes wakefulness and increases vigilance. The neurons that project into the basal forebrain impact cholinergic neurons that results in a flood of acetylcholine into the cerebral cortex. The Acetylcholinergic system has its neurons located in the pons and in the basal forebrain. Stimulation of these neurons result in cortical activity, shown from EEG records, and alertness. All of the other four neurotransmitters play a role in activating the acetylcholine neurons. Another arousal system is the dopaminergic system which releases dopamine that is produced by the substantia nigra. The neurons arise in the ventral tegmental area in the midbrain, and projects to the nucleus accumbens, the striatum forebrain, limbic system, and prefrontal cortex. The limbic system is important for control of mood and the nucleus accumbens signal excitement and arousal. The path terminating in the prefrontal cortex is important in regulating motor movements, especially reward oriented movements. The Serotonergic system which has almost all of its serotonergic neurons originating in the raphe nuclei. This system projects to the limbic system as well as the prefrontal cortex. Stimulation of these axons and release of serotonin causes cortical arousal and impacts locomotion as well as mood. The last system is the histamergenic system. The neurons are located in the tuberomammillary nucleus of the hypothalamus. These neurons send pathways to the cerebral cortex, thalamus, and the basal forebrain, where is stimulate the release of acetylcholine into the cerebral cortex. All of these systems are very much linked and show similar redundancy. The pathways described are all ascending pathways, but there also arousal pathways that descend. One example is the Ventrolateral Preoptic area which release GABA inhibitors, which interrupt wakefulness and arousal. Neurotransmitters of the Arousal system such as Acetylcholine and norepinephrine work to inhibit the Ventrolateral preoptic area.


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Arousal is important in regulating consciousness, attention, and information processing. It is crucial for motivating certain behaviors, such as mobility, the pursuit of nutrition, the fight-or-flight response and sexual activity (see Masters and Johnson's human sexual response cycle, where it is known as the arousal phase). Arousal is also an essential element in many influential theories of emotion, such as the James-Lange theory of emotion or the Circumplex Model. According to Hans Eysenck, differences in baseline arousal level lead people to be either extroverts or introverts. Later research suggest it is most likely that extroverts and introverts have different arousability. Their baseline arousal level is the same, but the response to stimulation is different.[2]

The Yerkes–Dodson law states that there is a relationship between arousal and task performance, essentially arguing that there is an optimal level of arousal for performance, and too little or too much arousal can adversely affect task performance. One interpretation of the Yerkes–Dodson law is the Easterbrook cue-utilisation hypothesis. Easterbrook states that an increase of emotion leads to a decrease in number of cues that can be utilised.[3]

In positive psychology, arousal is described as a response to a difficult challenge for which the subject has moderate skills.[1]


Introversion and extraversion

Hans Eysenck's theory of arousal describes the different natural frequency or arousal states of the brains of people who are introverted versus people who are extroverted. The theory states that the brains of extroverts are naturally less stimulated, so these types have a predisposition to seek out situations and partake in behaviors that will stimulate arousal.[4] Therefore introverts are naturally over-stimulated, so they avoid intense arousal whereas extroverts are naturally under-stimulated, so actively engage in arousing situations. Campbell and Hawley (1982) studied the differences in introverts versus extroverts responses to particular work environments in the library.[4] The study found that introverts were more likely to choose quiet areas with minimal to no noise or people. Extroverts were more likely to choose areas with much activity with more noise and people.[4] Daoussiss and McKelvie's (1986) research showed that introverts performed worse on memory tasks when they were in the presence of music compared to silence. Extroverts were less affected by the presence of music.[4] Similarly, Belojevic, Slepcevic and Jokovljevic (2001) found that introverts had more concentration problems and fatigue in their mental processing when work was coupled with external noise or distracting factors.[4] The level of arousal surrounding the individuals greatly affected their ability to perform tasks and behaviors, with the introverts being more affected than the extroverts, because of each's naturally high and low levels of stimulation, respectively.

Emotional stability vs. introversion-extraversion

Neuroticism or emotional instability and extraversion are two factors of the Big Five Personality Index. These two dimensions of personality describe how a person deals with anxiety-provoking or emotional stimuli as well as how a person behaves and responds to relevant and irrelevant external stimuli in their environment. Neurotics experience tense arousal which is characterized by tension and nervousness. Extraverts experience high energetic arousal which is characterized by vigor and energy.[5] Gray (1981) claimed that extraverts have a higher sensitivity to reward signals than to punishment in comparison to introverts. Reward signals aim to raise the energy levels.[5] Therefore extraverts typically have a higher energetic arousal because of their greater response to rewards.

The four personality types

Hippocrates theorized that there are four personality types: choleric, melancholic, sanguine, and phlegmatic.

Put in terms of the 5 factor level of personality, choleric people are high in neuroticism and high in extraversion. The choleric react immediately, and the arousal is strong, lasting, and can easily create new excitement about similar situations, ideas, or impressions.[6] Melancholic people are high in neuroticism and low in extraversion (or more introverted). The melancholic are slow to react and it takes time for an impression to be made upon them if any is made at all. However, when aroused by something, melancholics have a deeper and longer lasting reaction, especially when exposed to similar experiences.[6] Sanguine people are low in neuroticism (or more emotionally stable) and high in extraversion. The sanguine are quickly aroused and excited, like the cholerics, but unlike the cholerics, their arousal is shallow, superficial, and shortly leaves them as quickly as it developed.[6] Phlegmatic people are low in neuroticism and low in extraversion. The phlegmatic are slower to react and the arousal is fleeting.[6]

The contrasts in the different temperaments come from individuals variations in a person's brain stem, limbic system, and thalamocortical arousal system. These changes are observed Electroencephalogram or EEG recordings which monitor brain activity.[7] Limbic system activation is typically linked to neuroticism, which high activation showing high neuroticism.[8] Cortical arousal is associated with introversion-extraversion differences, with high arousal associated with introversion.[8] Both the limbic system and the thalamocortical arousal system are influenced by the brain stem activation.[8] Robinson's study (1982) concluded that melancholic types had the greatest natural frequencies, or a "predominance of excitation," meaning that melancholics (who are characterized by introversion) have a higher internal level of arousal.[7] Sanguine people (or those with high extraversion and low neuroticism) had the lowest overall levels of internal arousal, or a "predominance of inhibition.[7]" Melancholics also had the highest overall thalamocortical excitation, whereas cholerics (those with high extraversion and high neuroticism) had the lowest intrinsic thalamocortical excitation.[7] The differences in the internal system levels is the evidence that Eysenck used to explain the differences between the introverted and the extroverted. Ivan Pavlov, the founder of classical conditioning, also partook in temperament studies with animals. Pavlov's findings with animals are consistent with Eysenck's conclusions. In his studies, melancholics produced an inhibitory response to all external stimuli, which holds true that melancholics shut out outside arousal, because they are deeply internally aroused.[7] Pavlov found that cholerics responded to stimuli with aggression and excitement whereas melancholics became depressed and unresponsive.[7] The high neuroticism, characterized by both melancholics and cholerics both manifested themselves differently because of the different levels of internal arousal both types had.


Cannon–Bard theory

The Cannon–Bard theory is a theory of undifferentiated arousal, where the physical and emotional states occur at the same time in response to an event. This theory states that an emotionally provoking event results in both the physiological arousal and the emotion occurring concurrently.[9] For example, a dear family member dies. A potential physiological response would be tears falling down your face and your throat feeling dry. You are "sad." The Cannon–Bard theory states that the tears and the sadness both happen at the same time. The process goes: event (family member dies) → physiological arousal (tears) AND emotion (sadness) simultaneously.[9]

James–Lange theory

The James–Lange theory describes how emotion is caused by the bodily changes which come from the perception of the emotionally arousing experience or environment.[10] This theory states that events cause the autonomic nervous system to induce physiological arousal, characterized by muscular tension, heart rate increases, perspiration, dryness of mouth, tears, etc.[11] According to James and Lange, the emotion comes as a result of the physiological arousa[12] l. The bodily feeling as a reaction to the situation IS the emotion.[10] For example, someone just deeply insulted you and your family. Your fists ball up, you begin to perspire, and you are tense all around. You feel that your fists are balled and that you are tense. You then realize that you are angry. The process here is: event (insult) --> physiological arousal (balled fists, sweat, tension) --> interpretation (I have balled fists, and tension) --> emotion (anger: I am angry).[12] This type of theory emphasizes the physiological arousal as the key, in that the cognitive processes alone would not be sufficient evidence of an emotion.

Schachter–Singer two-factor theory

The Schachter–Singer two-factor theory or the cognitive labeling theory takes into account both the physiological arousal and the cognitive processes that respond to an emotion provoking situation. Schachter and Singer's theory states that an emotional state is the product of the physiological arousal and the cognition appropriate state of arousal. Meaning, that cognition determines how the physical response is labeled, either as "anger," "joy," "fear," etc.[10] Emotion is a product of the interaction between the state of arousal as well as how one's thought processes appraise the current situation.[13] The physiological arousal, however, does not label the emotion, but the cognitive label does. For example, let's say you are being pursued by a serial killer. You will be sweating and your heart will be racing, which is your physiological state. Your cognitive label will come from accessing your quickly beating heart and sweat as "fear." Then you will feel the emotion of "fear," but only after it has been established through cognition. The process is: the event (serial killer chasing you) --> physiological arousal (sweat, heart racing) --> cognitive label (reasoning; this is fear) --> emotion (fear).[12]


Arousal is involved in the detection, retention, and retrieval of information in the memory process. Emotionally arousing information can lead to better memory encoding, therefore influencing better retention and retrieval of information. Arousal is related to selective attention during the encoding process by showing that people are more subject to encode arousing information than neutral information.[14] The selectivity of encoding arousing stimuli produces better long-term memory results than the encoding of neutral stimuli.[15] In other words, the retention and accumulation of information is strengthened when exposed to arousing events or information. Arousing information is also retrieved or remembered more vividly and accurately.[16]
Although arousal improves memory under most circumstances, there are some considerations. Arousal at learning is associated more with long-term recall and retrieval of information than short-term recall of information. For example, one study found that people could remember arousing words better after one week of learning them than merely two minutes after learning them.[17] Another study found that arousal affects the memory of people in different ways. Hans Eysenck found an association between memory and the arousal of introverts versus extroverts. Higher levels of arousal increased the amount of words retrieved by extroverts and decreased the amount of words retrieved by introverts.[17]


A person’s level of arousal when introduced to stimuli can be indicative of his or her preferences. One study found that familiar stimuli are often preferred to unfamiliar stimuli. The findings suggested that the exposure to unfamiliar stimuli was correlated to avoidance behaviors. The unfamiliar stimuli may lead to increased arousal and increased avoidance behaviors.[18]
On the contrary, increased arousal can increase approach behaviors as well. People are said to make decisions based on their emotional states. They choose specific options that lead to more favorable emotional states.[19] When a person is aroused, he or she may find a wider range of events appealing[20] and view decisions as more salient, specifically influencing approach-avoidance conflict.[19] The state of arousal might lead a person to view a decision more positively than he or she would have in a less aroused state.
The reversal theory accounts for the preference of either high or low arousal in different situations. Both forms of arousal can be pleasant or unpleasant, depending on a person’s moods and goals at a specific time.[21] Wundt’s hedonic curve and Berlyne’s hedonic curve differ slightly from this theory. Both theorists explain a person’s arousal potential in terms of his or her hedonic tone. These individual differences in arousal demonstrate Eysenck’s theory that extroverts prefer increased stimulation and arousal, whereas introverts prefer lower stimulation and arousal.[22]

Associated problems

Altered experiences of arousal are associated with both anxiety and depression.
Depression can influence a person’s level of arousal by interfering with the right hemisphere’s functioning. Arousal in women has been shown to be slowed in the left visual field due to depression, indicating the influence of the right hemisphere.[23]
Arousal and anxiety have a different relationship than arousal and depression. People who suffer from anxiety disorders tend to have abnormal and amplified perceptions of arousal. The distorted perceptions of arousal then create fear and distorted perceptions of the self. For example, a person may believe that he or she will get sick from being so nervous about taking an exam. The fear of the arousal of nervousness and how people will perceive this arousal will then contribute to levels of anxiety.[24]

Abnormally increased behavioral arousal

This is a state caused by withdrawal from alcohol or barbiturates, acute encephalitis, head trauma resulting in coma, partial seizures in epilepsy, metabolic disorders of electrolyte imbalance, Intra-cranial space- occupying lesions, Alzheimer's disease, rabies, hemispheric lesions in stroke and multiple sclerosis.[25]

Anatomically this is a disorder of the limbic system, hypothalamus, temporal lobes, amygdala and frontal lobes.[25] It is not to be confused with mania.

See also


  1. 1.0 1.1 Csikszentmihalyi, M., Finding Flow, 1997.
  2. Randy J. Larsen, David M Buss; "Personality psychology, domains of knowledge about human nature", McGraw Hill, 2008
  3. Easterbrooke, J.A. (1959). The effect of emotion on cue utilization and the organization of behavior. Psychological Review, 66, 187-201
  4. 4.0 4.1 4.2 4.3 4.4 Lashley, K (January 1930). "Basic Neural Mechanisms in Behavior". The Psychological Review 37 (1): 1–24. doi:10.1037/h0074134. 
  5. 5.0 5.1 Zajenkowski, Marcin; Gorynska, Winiewski (5 January 2012). "Variability of the relationship between personality and mood". Elsevier. Personality and Individual Differences 52: 858–861. doi:10.1016/j.paid.2012.01.007. 
  6. 6.0 6.1 6.2 6.3 Hock, Conrad (1934). The Four Temperaments. Milwaukee, WI: Catholic Apostolate Press. ISBN 978-1453823941. 
  7. 7.0 7.1 7.2 7.3 7.4 7.5 Robinson, David (6 November 2000). "How brain arousal systems determine different temperament types and the major dimensions of personality". Elsevier. Personality and Individual Differences 31: 1233–1259. doi:10.1016/s0191-8869(00)00211-7. 
  8. 8.0 8.1 8.2 Robinson, David; Gabriel, Katchan (22 February 1993). "Personality and Second Language Learning" (PDF). Personality Individual Differences 16 (1): 143–157. doi:10.1016/0191-8869(94)90118-x. Retrieved 12 November 2012. 
  9. 9.0 9.1 "Cannon-Bard Theory of Emotion". Retrieved 12 November 2012. 
  10. 10.0 10.1 10.2 Schachter, Stanley; Singer (September 1962). "Cognitive, Social, and Physiological Determinants of Emotional State". Psychological Review 69 (5): 379–399. doi:10.1037/h0046234. 
  11. "James-Lange Theory of Emotion". Retrieved 12 November 2012. 
  12. 12.0 12.1 12.2 "Two-Factor Theory of Emotion". Retrieved 12 November 2012. 
  13. "Schacter and Singer's study of emotion". Becta Psychology. Retrieved 12 November 2012. 
  14. Sharot, T; Phelps, E. (2004). "How arousal modulates memory: Disentangling the effects of attention and retention". Cognitive, Affective, & Behavioral Neuroscience 4 (3): 294–306. doi:10.3758/CABN.4.3.294. 
  15. Mickley Steinmetz, K; Schmidt, K.; Zucker, H.; Kensinger, E. (2012). "The effect of emotional arousal and retention delay on subsequent-memory effects". Cognitive Neuroscience 3 (4): 150–159. doi:10.1080/17588928.2012.677421. 
  16. Jeong, E; Biocca, F. (2012). "Corrigendum to "Are there optimal levels of arousal to memory? effects of arousal, centrality, and familiarity on brand memory in video games"". Computers in Human Behavior 28 (4): 1533. doi:10.1016/j.chb.2012.02.018. 
  17. 17.0 17.1 Revelle, W. "The implications of arousal effects for the study of affect and memory". 
  18. Ramsoy, T; Friis-Olivarius, M.; Jacobsen, C.; Jensen, S. (2012). "Effects of perceptual uncertainty on arousal and preference across different visual domains". Journal of Neuroscience, Psychology, and Economics 5 (4): 212–226. doi:10.1037/a0030198. 
  19. 19.0 19.1 Suri, G; Sheppes, G.; Gross, J. (2012). "Predicting affective choice". Journal of Experimental Psychology: General. 
  20. Ariely, D; Loewenstein, G. (2006). "The heat of the moment: The effect of sexual arousal on sexual decision making.". Journal of Behavioral Decision Making 19 (2): 87–98. doi:10.1002/bdm.501. 
  21. Walters, J.; Apter, M.; Svebak, S. (1982). "Color preference, arousal, and the theory of psychological reversals". Motivation and Emotion 6 (13): 193–215. doi:10.1007/bf00992245. 
  22. Revelle, W. "Arousal Theories" (PDF). 
  23. Liotti, M.; Tucker, D. (1992). "Right hemisphere sensitivity to arousal and depression". Brain and Cognition 18 (2): 138–151. doi:10.1016/0278-2626(92)90075-w. 
  24. Thibodeau, M.; Gómez-Pérez, L.; Asmundson, G. (2012). "Objective and perceived arousal during performance of tasks with elements of social threat: The influence of anxiety sensitivity". Journal of Behavior Therapy and Experimental Psychiatry 43 (3): 967–974. doi:10.1016/j.jbtep.2012.03.001. 
  25. 25.0 25.1 Mirr, Michelne Pheifer. "Abnormally Increased Behavioral Arousal" Cris Stewart- Amidei and Joyce A. Kunkel. Neuroscience Nursing: Human Response to Neurologic Dysfunction. W. B. Sunders Philadelphia: PA, 2001


Pfaff, Donald (2006). Brain Arousal and Information Theory: neural and genetic mechanisms. England: Harvard University Press.