Open Access Articles- Top Results for Bath %26 Body Works

Bath & Body Works

Bath and Body Works, LLC
Industry Retail
Founded 1990
Founder Leslie Wexner
Headquarters Columbus, Ohio, U.S.
Number of locations
  • 1,665 company-owned stores
  • 6 franchised stores (January 2011)[1]
Key people
Nick Coe, CEO,
Products Bath and beauty products
Revenue US$ $2.285 billion (FY '06)
Parent L Brands

Bath & Body Works, LLC, is an American retail store under the L Brands (formerly Limited Brands) umbrella. It was founded in 1990 in New Albany, Ohio, and has since expanded across the United States and Canada.[2] It specializes in shower gels, lotions, fragrance mists, perfumes, candles, and home fragrances.


Bath & Body Works was founded in 1990 in New Albany, Ohio. The company's first store opened in a Cambridge, Massachusetts mall in September 1990.[3] In 1997, a secondary brand called Bath & Body Works at Home was launched.[4] The division has since been renamed White Barn Candle Company.

The company launched both a seasonal catalog and a website in 2006. In November 2006, Bath & Body Works launched its first television commercial advertisement.[5] Net sales as of January 28, 2006, were $2.3 billion, significantly higher than all other L Brands companies other than Victoria's Secret.[citation needed]

In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.[6][7]

Bath & Body Works operates more than 1,600 stores.[8] In October 2010, it opened its first stores outside of North America in Kuwait, by the franchise giant M.H. Alshaya.


  1. ^ Brands 2010 Annual Report
  2. ^ "Bath & Body Works at". 2006-03-23. Retrieved 2011-10-10. 
  3. ^ Tiffany Yannetta (December 3, 2014). "How Bath & Body Works Became America's Biggest Mall Beauty Brand". Racked. 
  4. ^ "Bath & Body Works: 'The McDonald's of Toiletries'". BusinessWeek. 4 August 1997. Retrieved 3 November 2013. 
  5. ^ Retrieved on 2013-07-26.
  6. ^ The Canadian Press. "Bath & Body Works takes plunge into Canada". July 10, 2008. Retrieved August 20, 2008.
  7. ^ Mah, Bill. "Body Shop aims to boost its green cred", The Edmonton Journal. August 8, 2008. Retrieved August 20, 2008.
  8. ^ "Bath and Body Works Franchise Information". Retrieved 2011-10-10. 

External links