Beauty Without Cruelty
The company was founded as a charity in 1959 by Lady Muriel Dowding (1908–1993), president of the National Anti-Vivisection Society and wife of Lord Dowding (1882–1970), the former commander-in-chief of RAF Fighter Command. The charity, now known as the BWC Charitable Trust, established branches in Australia, New Zealand, India, South Africa and the United States, and in 1963 Dowding set up Beauty Without Cruelty Cosmetics, which became a private company. According to Dowding, BWC pioneered the production of 100 percent vegetable soap as a luxury item. The brand was introduced into the United States in 1989.
Selected approved products
Approved BWC products include:
- African Organics
- Bio Oil
- Charlotte Rhys
- Enchantrix baby range
- Esse organic skin care
- Like Silk
- Pure Beginnings
- Linzey, Andrew. "Dowding, Lady Muriel," Encyclopedia of Animal Rights and Animal Welfare. Greenwood, 1998, p. 139.
- Stepaniak, Joanne. The Vegan Sourcebook. McGraw-Hill Professional, 2000, pp. 123–124.
- Muriel the Lady Dowding. "Furs and Cosmetics: Too High a Price?" in Stanley Godlovitch, Roslind Godlovitch, and John Harris (eds.). Animals, Men and Morals. Victor Gollancz, 1971, p. 39.
- "The History of Beauty Without Cruelty", Beauty Without Cruelty, accessed 2 December 2012.
- Minter, Sasha-wyatt. "Beauty Without Cruelty- Approved Products", All4Women.co.za, 9 September 2009.
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