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Brantano Footwear

Brantano N.V.
Public
Industry Retail
Founded 1962
Headquarters Lede, Belgium
Number of locations
286 stores
Area served
Europe, Middle East
Key people
André Brantegem, Founder
Products Footwear
Revenue 11px 295.2 million (FY 2006)
11px 35.9 million (FY 2006)
#redirect Template:If affirmed 11px 29.5 million (FY 2006)
Number of employees
2,945[1]
Parent Brantano N.V. (1962-2007)
Macintosh Retail Group (2007 - Present)
Slogan Mad about shoes, sane about shopping.
Shoes for all the Family (UK)
Website www.brantano.com

Brantano Footwear is a European chain of retail stores specialising in footwear for men, women and children, originally founded in Belgium.

Origin

The company originated from a small factory run by André Brantegem and his brother in Lede, East Flanders. The Brantegem brothers were sons of a cobbler. They specialised in ladies' shoes which they sold to wholesalers and retailers in Belgium. Eventually the brothers separated and in 1962 André intitiated a retail outlet at the factory. This evolved into the Brantano chain of shoe shops.

Brantano closed its Dutch and Danish stores in 2005, and subsequently liquidated its French stores.

In 2007, Dutch holding company Macintosh Retail Group took over ownership of Brantano.

Subsidiaries

  • Brantano Luxembourg SA, operates stores in Luxembourg.
  • Brimmo NV and Muys NV, operates stores in Belgium.
  • Brantano (UK) Ltd

Brantano UK

Brantano UK LTD
Limited
Industry Retail
Founded 1998
Headquarters Interlink Way West, Bardon, UK, United Kingdom
Number of locations
165+ stores[2]
Area served
United Kingdom
Key people
André Brantegem
Products Footwear
Number of employees
2000+
Website www.brantano.co.uk

Brantano (UK) Ltd, British subsidiary, owned by Macintosh Retail Group. The company currently operates over 145 stores in UK.

Developments

Television advertising campaign

Brantano UK LTD launched a television advert which features a fictional psychologist called Anne-Marie Brantano, portrayed as one of the giants of twentieth century psychology along with Sigmund Freud and Carl Jung. She is supposed to have discovered the 'sling-back synapse'; an imaginary part of the female brain in the shape of a shoe which reveals what women want from their shoe shopping experience. It also describes the condition "shoe rage". The concept of the campaign was to change the public's perception of Brantano from a discount warehouse, to a high fashion, affordable shoe megastore.

Expansion

In 2011 Brantano opened 20 new stores in the UK and plan to expand into 2012-2013 to open many more stores.

Other Developments

  • From 2008-2010, Brantano UK Ltd Refurbished their stores to bring a new modern style to collide with the Television Advertisement airing. In 2009 Brantano introduced a new concept of layout, by laying out merchandise in styles rather than sizes.
  • In November 2011 Brantano opened their brand new Website include many new features and a new streamlined design.

Brands

Own Brands

Brantano has their own brands manufactured by external companies.

  • Red Level - Mens and Ladies (Discontinuing 2013/14)
  • Orchard - Mens and Ladies
  • Osaga, Mecury or MX2 - Mens, Ladies and Kids
  • Emilo Luca X - Mens and Ladies
  • Emilo Luca X Red - Mens and Ladies
  • Zinc - Mens
  • Stone Creek - Mens
  • Feet Street - Kids
  • B-Club - Kids
  • Skittles - Kids

Tommy's Partnership

Brantano UK has been helping to raise money for the baby charity Tommy's since 2008 and have raised £104,751.48[3] so far through its in-store fundraising events.

References

External links