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Buena Vista (brand)

File:Buena Vista International.svg
Buena Vista International printed logotype featuring Sleeping Beauty Castle.

Buena Vista is a brand name which was historically often used for divisions and subsidiaries of The Walt Disney Company, whose primary studios, the Walt Disney Studios, are located on Buena Vista Street in Burbank, California (and the company's corporate offices, Team Disney Burbank, are located on the Burbank studio lot). The logos for the various Buena Vista brands featured the "Buena Vista" wordmark superimposed over the Disney Castle image to signal the affiliation between Buena Vista and Disney.

The brand was originally used for the Buena Vista Distribution company by Walt Disney in 1953 after the release of Peter Pan to distribute his film and television productions, thus ending a 16-year affiliation with RKO Pictures. Some films were distributed by RKO until 1956 because of preexisting contracts. Disney semi-retired the Buena Vista name in May 2007,[1] although this name is, to the present day, used for most home video and DVD distribution. The name means, literally, "good view" in Spanish.

The mailing address for the Walt Disney World Resort is Lake Buena Vista, Florida, although most of the resort facilities, including all four theme parks, are actually in the adjacent city of Bay Lake. The lake which gave the city of Lake Buena Vista its name was known as Black Lake before Walt Disney Enterprises acquired the land in the 1960s. The entrance area and themed land of Buena Vista Street at Disney California Adventure Park at the Disneyland Resort also makes reference to the brand and real-life street in Burbank.


The following Buena Vista brands have been retired or renamed to a Disney and/or ABC name, in accordance to the company's branding strategy. Lake Buena Vista however, did not change its name as BVS Entertainment has gone out of business following the sale of the Power Rangers franchise back to Haim Saban in 2010.[1]

Buena Vista Brand Replacement
Buena Vista Home Entertainment, video and DVD distribution arm of Buena Vista Pictures Distribution, Inc. / Disney's home video distributor Walt Disney Studios Home Entertainment ("Buena Vista Home Entertainment, Inc." is still the company's legal name, and the name is also used to distribute non-Disney/Touchstone titles on home media)
Buena Vista Pictures Distribution (BVD), a motion picture and television feature distributor in the United States Walt Disney Studios Motion Pictures
Buena Vista International (BVI), the international distribution arm of Buena Vista Pictures Distribution. Walt Disney Studios Motion Pictures International
Buena Vista International Television Disney–ABC International Television (May 14, 2007)[2]
Buena Vista Worldwide Television Disney-ABC Worldwide Television (May 14, 2007)[2]
Buena Vista International Television (Asia Pacific) Disney-ABC International Television, Asia Pacific (May 14, 2007)[2]
Buena Vista Games, a software company Disney Interactive Studios[1]
Buena Vista Motion Pictures Group, Disney's film studio division Walt Disney Motion Pictures Group
Buena Vista Music Group, Disney's music division Disney Music Group
Buena Vista Productions ABC Media Productions (2009)[3]
Buena Vista Publishing Group Disney Publishing Worldwide (1999)
Buena Vista Television, Disney's television syndication unit Disney–ABC Domestic Television
Buena Vista Theatrical Productions, Disney's stageplay and musical production division Disney Theatrical Group and Disney Theatrical Productions


  1. ^ a b c Fixmer, Fixmer (April 25, 2007). "Disney to Drop Buena Vista Brand Name, People Say (Update1)". Retrieved 28 November 2012. 
  2. ^ a b c "Buena Vista International Television renamed Disney-ABC International Television". Asia Image (Reed Business Information, Inc.). June 1, 2007. Retrieved June 2, 2014. 
  3. ^ Media Networks - Broadcasting. Walt Disney 2009 Year In Review. The Walt Disney Company. Access on December 21, 2013.