A chief content officer (CCO) is a corporate executive responsible for the digital media creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.)
In a broadcasting organisation, the CCO is generally the highest ranking creative member of the organization.
The Chief Content Officer is responsible for developing the organization's content strategy, choosing content development standards and content management systems, and ensuring content is structured and semantically rich so to provide user-optimized content and support publishing the content on multiple channels and devices (such as computers, smart phones, tablets, eBook readers).
The CCO is usually an executive role or senior vice president position.
The CCO typically reports to the chief executive officer or the president of the organization.