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Classicomm

Classicomm was a small cable provider in Canada serving communities in southern York Region from its offices in Richmond Hill, Ontario.[1]

Classicomm, or Classic Communications Ltd, was founded in the late 1960s by John O. Graham[2] and Stewart H. Coxford,[3] who were granted a cable television (CATV) licence by the CRTC for Richmond Hill and several other small communities north of Toronto.

By the 1980s the cable system had acquired additional licences, and soon covered a geographic area taking in most of southern York Region. With Steeles Avenue as its border with Toronto the south, the cable system spanned the width of York Region from Markham in the east to Woodbridge in the west. Its coverage area stretched north to include communities such as Stouffville, King City, Kleinburg, Gormley.

Southern York Region experienced tremendous growth beginning around 1982. During the period of 1986–90 Classicomm was connecting up to 10,000 new subscribers each year, making it the fastest growing cable system of its day.[1]

In 1984, the company applied to the Canadian Radio-television and Telecommunications Commission for permission to launch a classified advertising channel on the service, but the application was denied on the basis that cable companies were not permitted to compete with radio or television broadcasters for advertising revenue.[4] The regulation was changed in 1986 to permit advertising channels.[5] It was also one of the first cable companies in Canada to offer X*Press X*Change, an early foray into electronic news delivery.[6]

The company was sold in 1995 to Shaw Communications of Calgary, for a purchase price of $240 million.[7] When the transaction was first announced in 1994, Classicomm had 102,000 subscribers;[1] when it was finalized the following year, the company had 105,000 subscribers.[7] Along with Shaw's simultaneous acquisition of Trillium Cable, the deal helped to make Shaw the second-largest cable company in Canada.[8]

A few years later, Rogers Cable of Toronto and Shaw Cable rationalized their cable holdings in Canada, with Shaw consolidating in western Canada and Rogers in central and eastern Canada. The Classicomm service area is now entirely part of Rogers Cable.

References

  1. ^ a b c "Shaw adds cable turf; Deal could leave Metro area with just two cable companies". Toronto Star, July 29, 1994.
  2. ^ "Ontario levies 7% tax on all telecommunications". The Globe and Mail, April 11, 1979.
  3. ^ "Bid to halt dishes' use called futile". The Globe and Mail, May 13, 1981.
  4. ^ "Classifieds prohibited on cable TV". The Globe and Mail, August 8, 1984.
  5. ^ "Cable operators seek new source of revenue in sale of advertising". The Globe and Mail, May 16, 1986.
  6. ^ "This electronic news service offers everything from stock prices to sport". Toronto Star, January 11, 1987.
  7. ^ a b "Shaw wins Richmond Hill cable". Toronto Star, July 15, 1995.
  8. ^ "Ontario cable deal keeps Shaw in big leagues; Shaw on the move". Edmonton Journal, July 30, 1994.