Open Access Articles- Top Results for Euphemism


File:Drugstore aisle sign with euphemisms.jpg
Sign in a Rite Aid drugstore using common American euphemisms for (from top) contraceptives, douches, tampons and menstrual pads

A euphemism is a generally innocuous word or expression used in place of one that may be found offensive or suggest something unpleasant.[1] Some euphemisms are intended to amuse; while others use bland, inoffensive terms for things the user wishes to downplay. Euphemisms are used to refer to taboo topics (such as disability, sex, excretion, and death) in a polite way, or to mask profanity.[2]

There are three antonyms of euphemism: dysphemism, cacophemism, and loaded language. Dysphemism can be either offensive or merely ironic; cacophemism is deliberately offensive. Loaded language evokes a visceral response beyond the meaning of the words.


The word euphemism comes from the Greek word εὐφημία (euphemia), meaning "the use of words of good omen", which in turn is derived from the Greek root-words (εὖ), "good, well" and phḗmē (φήμη) "prophetic speech; rumour, talk".[3] Etymologically, the eupheme is the opposite of the blaspheme "evil-speaking." The term euphemism itself was used as a euphemism by the ancient Greeks, meaning "to keep a holy silence" (speaking well by not speaking at all).[citation needed]


Phonetic modification

Phonetic euphemism is used to replace profanities, giving them the intensity of a mere interjection.

  • Shortening or "clipping" the term ("Jeez" for Jesus, "What the—" for "What the hell")
  • Mispronunciations, such as "Frak", "What the fudge", "What the truck", "Oh my gosh", "Frickin", "Darn", "Oh, shoot", "Be-yotch", etc.
  • Using the first letter ("SOB", "What the eff", "BS"). Sometimes, the word "word" is added after it ("F word", "S word", "B word"). Also, the letter can be phonetically respelled, for example, the word "piss" was shortened to "pee" in this way.

Figures of speech

  • Ambiguous statements (it for excrement, the situation or "a girl in trouble" for pregnancy, going to the other side for death, do it or come together in reference to a sexual act, tired and emotional for drunkenness)
  • Understatements ("asleep" for dead, "hurt" for injured, etc.)
  • Metaphors, such as "beat the meat", "choke the chicken", "take a dump", "drain the main vein", etc.
    • Comparisons, like "wiener" for "penis", "buns" for "buttocks", "weed" for "cannabis".
  • Metonymy ("lose a person" for dying, "drinking" for consuming alcohol, "men's room" for men's toilet)


Euphemism may be used as a rhetorical strategy, in which case its goal is to change the valence of a description from positive to negative.


Using a less harsh term with similar meaning. For instance, "screwed up" is a euphemism for "fucked up"; "hook-up", "we hooked up", or "laid" for sexual intercourse

There is some disagreement over whether certain terms are or are not euphemisms. For example, sometimes the phrase visually impaired is labeled as a politically correct euphemism for blind. However, visual impairment can be a broader term, including, for example, people who have partial sight in one eye, those with uncorrectable mild to moderate poor vision, or even those who wear glasses, a group that would be excluded by the word blind.


Euphemisms may be formed in a number of ways. Periphrasis, or circumlocution, is one of the most common: to "speak around" a given word, implying it without saying it. Over time, circumlocutions become recognized as established euphemisms for particular words or ideas.

To alter the pronunciation or spelling of a taboo word (such as a swear word) to form a euphemism is known as taboo deformation, or "minced oath". In American English, words that are unacceptable on television such as fuck, may be represented by deformations such as freak, even in children's cartoons.[4] Some examples of rhyming slang may serve the same purpose: to call a person a berk sounds less offensive than to call a person a cunt, though berk is short for Berkeley Hunt, which rhymes with cunt.[5]

Bureaucracies such as the military and large corporations frequently spawn euphemisms of a more deliberate nature. Organizations coin doublespeak expressions to describe objectionable actions in terms that seem neutral or inoffensive. For example, a term used in the past for contamination by radioactive isotopes was sunshine units.[6]

A euphemism may often devolve into a taboo word itself, through the linguistic process known as pejoration or semantic change described by W.V.O. Quine,[7] and more recently dubbed the "euphemism treadmill" by Harvard professor Steven Pinker.[8] For instance, Toilet is an 18th-century euphemism, replacing the older euphemism House-of-Office, which in turn replaced the even older euphemisms privy-house or bog-house.[9] In the 20th century, where the words lavatory or toilet were deemed inappropriate (e.g. in the United States), they were sometimes replaced with bathroom or water closet, which in turn became restroom, W.C., or washroom.

Common examples

Euphemism Usage
adult entertainment, adult material, gentlemen's special interest literature pornography
affirmative action race-based preference, usually in employment or academic admissions, also called reverse discrimination, or in the U.K. positive discrimination.[10]
custodian, caretaker janitor (also originally a euphemism: in Latin, it means doorman.)
enhanced interrogation torture[11]
in the family way, bun in the oven pregnant
making love, sleeping with, getting it on, having it off (U.K.), hooking up, doing it, making the beast with two backs having sexual relations
mentally challenged, intellectually challenged of low intelligence
pacification Coercive force, including warfare: Pacification of Algeria, Pacification of the Araucanía, Pacification operations in German-occupied Poland, and the Pacification of Tonkin.
presence "'[P]resence' had been used as a euphemism for 'occupation' during the Cold War."[12]
police action Undeclared war. U.S. President Harry S. Truman called the Korean War a police action; similarly, the Vietnam War was called a "police action" or "security action".[13]
sanitation worker (or, sarcastically, sanitation officer or sanitation engineer) bin man, garbage man
visit from the stork give birth

In popular culture

Main article: Doublespeak

Doublespeak is a term sometimes used for deliberate euphemistic misuse of incorrect words to disguise unacceptable meaning, as in a "Ministry of Peace" which wages war, a "Ministry of Love" which imprisons and tortures. It is a portmanteau of the terms "newspeak" and "doublethink", which originate from George Orwell's novel 1984.

The "Dead Parrot" sketch from Monty Python's Flying Circus contains an extensive list of euphemisms for death, including many cited above, referring to the deceased parrot that the character played by John Cleese had purchased.

The word euphemism itself can be used as a euphemism. In the animated TV special Halloween is Grinch Night (See Dr. Seuss), a child asks to go to the euphemism, where euphemism is being used as a euphemism for outhouse. This euphemistic use of "euphemism" also occurred in the play Who's Afraid of Virginia Woolf? where a character requests, "Martha, will you show her where we keep the, uh, euphemism?"

In Wes Anderson's film Fantastic Mr. Fox, the replacement of swear words by the word "cuss" became a humorous motif throughout the film.

In Tom Hanks' web series Electric City, the use of profanity has been censored by the word "expletive".

In Isaac Asimov's Foundation series, the curses of the scientist Ebling Mis have all been replaced with the word "unprintable". In fact, there is only one case of his curses being referred to as such, leading some readers to mistakenly assume that the euphemism is Ebling's, rather than Asimov's. The same word has also been used in his short story "Flies".

See also



  1. "Euphemism". Webster's Online Dictionary. 
  2. "euphemism (n.)". Retrieved 7 January 2014. 
  3. φήμη, Henry George Liddell, Robert Scott, A Greek-English Lexicon, on Perseus
  4. "Obscene, Indecent and Profane Broadcasts". U.S. Federal Communications Commission. Archived from the original on 2013-12-09. Retrieved 2014-01-20. 
  5. Collins Dictionary, definition of "berk"/"burk", retrieved 22 July 2014.
  6. McCool, W.C. (1957-02-06). "Return of Rongelapese to their Home Island — Note by the Secretary" (PDF). United States Atomic Energy Commission. Retrieved 2007-11-07. 
  7. Quine, W.V. (1987). Quiddities. Belknap Press. pp. 53–54. 
  8. "The game of the name". Baltimore Sun. 1994-04-03. Archived from the original (PDF) on 1994-04-06. Retrieved 2011-01-19. 
  9. Bell, Vicars Walker (1953). On Learning the English Tongue. Faber & Faber. p. 19. The Honest Jakes or Privy has graduated via Offices to the final horror of Toilet. 
  10. affirmative action as euphemism
  11. enhanced interrogation as euphemism
  12. Rice, Condoleezza (2011). No Higher Honor. New York: Crown. p. 677. ISBN 978-0-307-58786-2. 
  13. Harry S. Truman. "The President's News Conference of June 29, 1950". Retrieved 2011-08-21. 

Further reading