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Fuji Xerox

Fuji Xerox Co., Ltd.
Joint venture
Industry Document processing
Founded 1962
Headquarters Midtown West, Tokyo Midtown
Akasaka, Minato, Tokyo
Key people
Toshio Arima, Board Director
Tadahito Yamamoto, President
Products Copiers
Revenue $11.1bn
Number of employees
40,646 (as of Mar 2009 - Consolidated)
Slogan The Document Company

Fuji Xerox Co., Ltd. (富士ゼロックス株式会社 Fuji Zerokkusu Kabushiki-gaisha?) is a joint venture partnership between the Japanese photographic firm Fuji Photo Film Co. (75%) and the American document management company Xerox (25%) to develop, produce and sell xerographic and document-related products and services in the Asia-Pacific region. Its headquarters is in Midtown West in Tokyo Midtown, Akasaka, Minato, Tokyo, Japan. Fuji Xerox is the world's longest running joint venture between a Japanese and an American company.


Fuji Xerox was established in 1962 as a 50:50 partnership with Rank Xerox. Rank Xerox was absorbed into Xerox Corporation in 1997.

Originally only a distributor of Rank Xerox products, Fuji Xerox later began to research and develop its own xerographic machines and other devices, beginning with the 2200 photocopier in 1973. Today the company is responsible for the innovation and manufacture of many of the colour printing devices sold by Xerox Corporation. Its innovations include the world's first multifunction printer/copier, the "Xero Printer 100", launched in 1987.

Fuji Xerox expanded into Australia, New Zealand, Singapore and Malaysia in 1982 by purchasing distribution rights from Xerox Corporation, it established a subsidiary company Fuji Xerox Asia Pacific Pte headquartered in Singapore. Fuji Xerox Australia Pty Ltd is Australia's No.1 Document Printing and Copying company in the country. It is also the highest performing Fuji Xerox subsidiary in Asia. Its first dealership was NQBE in Mackay, North Queensland.

In 1991 Fuji Xerox introduced the tag-line "The Document Company" which became incorporated into its logo in 1995. This remained a feature of the logo until 2008 when the "The Document Company" tag-line was dropped from the logo as part of the company's shift towards a more customer-centric corporate identity.[1]

Xerox Corporation transferred its China/Hong Kong Operations to Fuji Xerox in 2000 and Fuji Photo Film Co. raised its stake in the venture to 75% in 2001.[2]

As of March 2009, the company employed 40,646 people (Consolidated).

Recent Achievement

Xerox Corp. and Fuji Xerox Co., Ltd. are leading in Document Process Outsourcing (DPO) according to the 2009 Black Book of Outsourcing, an annual guide that evaluates the costs and benefits of outsourcing. Further, Xerox Group is ranked No.3 in Best Managed Global Outsourcing Vendors out of 4,839 global outsourcing supplies of various service lines and locations.[3] Compiled by Brown-Wilson Group, Black Book produces a yearly ranking of outsourcing companies based on survey responses from more than 24,000 executives worldwide.

Japanese Football Sponsorship

Since 1994, Fuji Xerox have been sponsors of the Japanese Super Cup of football (soccer). Before then they sponsored Xerox Super Soccer, an intermittently annual international club friendly match from 1979 to 1989, and the Xerox Champions Cup, a small friendly tournament in 1992 featuring League champions, Emperor's Cup winners and League Cup winners.


File:Tokyo Midtown West.JPG
Midtown West, the headquarters

The headquarters of Fuji Xerox is located in Midtown West in Tokyo Midtown, Akasaka, Minato, Tokyo.[4][5] The headquarters of Fuji Xerox moved to its current location on January 15, 2007. Previously the company was headquartered in the Akasaka Twin Tower (赤坂ツインタワー Akasaka Tsuin Tawā?) in Tameike Sanou.[6]

See also


  1. ^ Fuji Xerox Unveils Its First Corporate Identity Change In 13 Years Fuji Xerox Australia. Retrieved on November 11, 2010.
  2. ^ Corporate History Retrieved on February 4, 2014
  3. ^ Xerox Group was ranked No. 7 in the DPO and was not listed in the 2008 Black Book of Outsourcing 's Top 50 of the Best Managed Global Outsourcing Vendors.
  4. ^ "FUJI XEROX Company Profile." Fuji Xerox. Retrieved on July 12, 2010.
  5. ^ "FUJI XEROX Headquarters." (Direct image link) Fuji Xerox. Retrieved on July 12, 2010.
  6. ^ "FUJI XEROX Headquarters Map." (Direct map image link) Fuji Xerox. Retrieved on July 12, 2010. Japanese version

External links