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This article is about the software company. For other uses, see Intuit (disambiguation).
Intuit Inc.
NASDAQ-100 component
S&P 500 Component
Industry Computer software
Founded Palo Alto, California (1983)
Founder Scott Cook
Tom Proulx
Headquarters Mountain View, California, USA
Key people
Bill Campbell
Brad Smith
(President and CEO)
Products Personal finance, accounting and tax return software
  • 11px US$ 4,171.0 million (2013) [1]
  • 11px US$ 3,808.0 million (2012) [1]
  • 11px US$ 1,233.0 million (2013) [1]
  • 11px US$ 1,168.0 million (2012) [1]
#redirect Template:If affirmed
Total assets
  • 11px US$ 5,486.0 million (2013) [2]
  • 11px US$ 4,684.0 million (2012) [1]
Total equity
  • 11px US$ 3,531.0 million (2013) [2]
  • 11px US$ 2,744.0 million (2012) [2]
Number of employees

Intuit Inc. is an American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals. It is incorporated in Delaware and headquartered in Mountain View, California.[4][5]

Intuit makes the personal finance programs Quicken and TurboTax, as well as the small business accounting program QuickBooks. In addition, they produce QuickBooks Point of Sale solution for small retailers, professional tax solutions ProSeries and Lacerte, and the Web-based corporate workgroup productivity solution QuickBase. The company also provides web based SAAS versions of quickbooks and multiple payroll products.

The company maintains a number of foreign sales offices. It has R&D activity in Intuit Canada headquartered in Mississauga, Ontario and Intuit India headquartered in Bangalore, India.[6] International product versions are now predominantly produced by third-party localizers or licensees.


The company was founded in 1983 by Scott Cook and Tom Proulx in Palo Alto, California.[7]

Intuit was conceived by Scott Cook, whose prior work at Procter & Gamble helped him realize that personal computers would lend themselves towards replacements for paper-and-pencil based personal accounting.[8] On his quest to find a programmer he ended up running into Tom Proulx at Stanford. The two started Intuit, which initially operated out of a modest room on University Avenue in Palo Alto. The first version of Quicken was coded in Microsoft's BASIC programming language for the IBM PC and UCSD Pascal for the Apple II by Tom Proulx and had to contend with a dozen serious competitors.

In 1991 Microsoft decided to produce a competitor to Quicken called Microsoft Money. To win retailers' loyalty, Intuit included a US$15 rebate coupon, redeemable on software customers purchased in their stores. This was the first time a software company offered a rebate.[9]

Roughly around the same time the company engaged John Doerr of Kleiner Perkins Caufield & Byers and diversified its product lineup. In 1993 Intuit went public and used the proceeds to make a key acquisition: the tax-preparation software company Chipsoft based in San Diego. The time after the IPO was marked by rapid growth and culminated with a buyout offer from Microsoft in 1994; at this time Intuit's market capitalization reached US$2 billion.

When the buyout fell through because of United States Department of Justice's disapproval, the company came under intense pressure in late 1990s when Microsoft started to compete vigorously with its core Quicken business.[10] In response, Intuit launched new web-based products and solutions and put more emphasis on QuickBooks and on TurboTax. The company made a number of investments around this time. Among others, it purchased a large stake in Excite and acquired Lacerte Software, a Dallas-based developer of tax preparation software used by tax professionals. It also divested itself of its online bill payment service unit and extended and strengthened its partnership with CheckFree.

Today, Intuit has more than US$4 billion in annual revenue and a market capitalization of more than US$10 billion.

Intuit has been ranked in Fortune's "Top 100 Best Companies to Work For" for the past several years.[11]

Intuit has been ranked in Fortune's "America's most admired software companies".[12]

In June 2013, Intuit announced it would sell its financial services unit to private equity firm Thoma Bravo for $1.03 billion.[13]

Online communities

Intuit has several online communities, some which offer integration or cross-sells into other Intuit products. QuickBooks online community for QuickBooks users and small business owners, Quicken Online Community for Quicken users and those who need help with the personal finances, and the Accountant Online Community and Jump Up. Each consists of blogs, an expert locator map and event calendar, forums and discussion groups, podcasts, videocasts and webinars and other user created content.

JumpUp (formerly JackRabbit Beta) is a free social networking and resources site for small business owners and/or start-ups. Free tools and services include an interactive business planner, online training for developing a successful business plan, starting costs calculator, cash flow calculator, break even calculator, templates for business planning and sample business plans. is a website Intuit created to get new solutions into people's hands quickly. The early versions of these products and services are called roughcuts, and they're offered for free so people try them and give feedback to enable rapid improvement and make sure they solve real problems well.

TaxAlmanac is a free online tax research resource. Content on TaxAlmanac is written by tax professionals from across the country and takes advantage of the knowledge of academia as well as practitioners. The site includes key information including the Internal Revenue Code, Treasury Regulations, Tax Court Cases, and a variety of articles.

Modeled after Wikipedia, TaxAlmanac was launched in May 2005. The June 6, 2005 edition of Time magazine featured an article entitled "It's a Wiki, Wiki World"[14] on Wikipedia in which TaxAlmanac was highlighted as "A Community of Customers". The November 21, 2005 edition of Business Week[15] featured an article titled "50 Smart Ways to Use the Web" in which TaxAlmanac was selected as one of the 50. TaxAlmanac made the short list as one of the 7 in the collaboration category.

Intuit shut down TaxAlmanac effective June 1, 2014.[16] Many of the users have migrated to a new site called[17]

Zipingo was a free website where users could rate services such as contractors, restaurants, and other businesses. Ratings and comments were either entered from the website or through Quicken and QuickBooks. The site was closed by Intuit on August 23, 2007.

Acquisitions and carve-outs

In 1993, Intuit acquired Chipsoft, a tax preparation software company based in San Diego.

In 1994, Intuit acquired the tax preparation software division of Best Programs of Reston, VA.[18]

In 1994, Intuit acquired Parsons Technology from Bob Parsons for $64 million.[19]

In 1996, Intuit acquired GALT Technologies, Inc of Pittsburgh, PA.[20]

In 1998, Intuit acquired Lacerte Software Corp., which now operates as an Intuit subsidiary.[21] The Lacerte subsidiary focuses on tax software used by professional accountants who prepare taxes for a living. It is generally used by larger firms with more complex workflows and clients.

In 1999, Intuit acquired Computing Resources Inc. for approximately $200 million. This acquisition allowed Intuit to offer a payroll processing platform through its QuickBooks software program.[22]

In December 1999, Intuit purchased Rock Financial for a sum of $532M. The company was renamed Quicken Loans. In June 2002, Rock Financial founder Dan Gilbert led a small group of private investors in purchasing the Quicken Loans subsidiary back from Intuit.[23]

In 2002, Intuit acquired Management Reports International, a Cleveland-based real estate management software firm. The firm was renamed Intuit Real Estate Solutions (IRES) and offers real estate management solutions for Windows and the web.

In 2003, Intuit Inc. acquired 'Innovative Merchant Solutions' (IMS). IMS provided merchant services to all types of businesses nationwide. The acquisition gave Intuit the ability to process credit cards through their core product, QuickBooks, without the need of hardware leasing. They can also provide traditional terminal based credit card processing and downloading transactions directly into the QuickBooks software.

In November 2005, Intuit acquired, an online business document filing service, for $20 million from original founders Philip and Nellie Akalp.[24][25]

In September 2006, Intuit acquired StepUp Commerce, an online localized product listing syndicator, for 60 million in cash.[26]

In December 2006, Intuit acquired Digital Insight, a provider of online banking services.[27][28]

In December 2007, Intuit acquired Electronic Clearing House[29] to add check processing power.

In December 2007, Intuit acquired Homestead Technologies [30] which offers web site creation and e-commerce tools targeted at the small business market, for $170 million.

In April 2009, Intuit acquired Boorah, a restaurant review site.[31]

On June 2, 2009, Intuit Inc. announced the signing of a definitive agreement to purchase PayCycle Inc., an online payroll services, in an all cash transaction for approximately $170 million.[32]

On September 14, 2009, Intuit Inc. agreed to acquire, a free online personal finance service for $170 million.[33][34]

On January 15, 2010, Intuit Inc. spun off Intuit Real Estate Solutions (which Intuit acquired in 2002) as a stand-alone company.[35] The new company took on its previous moniker, and is now known as MRI Software.[36]

On May 21, 2010, Intuit Inc. acquired MedFusion, a Cary, NC leader of Patient to Provider communications for approximately $91 million.[37]

On August 10, 2010, Intuit Inc. acquired the personal finance management app Cha-Ching.[38]

On June 28, 2011, Intuit Inc. acquired the Web banking technology assets of Mobile Money Ventures, a mobile financial solutions provider, for an undisclosed amount. This acquisition is expected to position Intuit as the largest online and mobile technology provider to financial institutions.[39]

On May 18, 2012 Intuit Inc. acquired Demandforce, an automated small business marketing and customer communications SaaS provider for approximately $423.5 million.[40]

On August 15, 2012 Intuit, Inc, announced an agreement to sell their 'Grow Your Business' business unit to Endurance International. The carve out included the Intuit Websites and Weblistings products which were formed from the Homestead Technologies and StepUp Commerce acquisitions.[41][42]

On July 1, 2013 Intuit announced an agreement to sell their Intuit Financial Services (IFS) business unit (formerly known as Digital Insight) to Thoma Bravo for more than $1.03 billion.[43]

On October 23, 2013 Intuit acquired Level Up Analytics, a data consulting firm.[44]

On October 30, 2013, Intuit Inc. acquired Full State, a developer of appointment scheduling software for small businesses.[45]

In May 2014, Intuit Inc. bought Invitco to help bookkeepers put bill processing in the cloud.[46]

In December 2014, Intuit Inc. acquired Acrede, UK-based provider of global, cross-border and cloud-based payroll services.[47]

Controversies and lobbying

Intuit has been criticized for changing some of its formats from free to licensed versions, and for lobbying the federal and state governments against providing free services that would compete with Intuit's own.

Users and reviewers criticized the company's phasing-out of support for the ubiquitous QIF format in favor of the QFX format. These formats are used for downloading information from financial institutions such as banks and brokerages. While use of QIF was free, banks are required to pay a licensing fee to Intuit if they wish to allow their customers the ability to download financial data in the QFX format.[48]

In 2007, Intuit lobbied to make sure taxpayers cannot electronically file their tax returns directly to the IRS by negotiating a deal preventing the IRS from setting up its own Web portal for e-filing.[49]

In 2009, the Los Angeles Times reported that Intuit spent nearly $2 million in political contributions to eliminate free online state tax filing for low income residents in California.[50] According to the New York Times, in 2009-2014, Intuit spent nearly $13 million lobbying, as reported by Open Secrets, as much as Apple. Intuit spent $1 million on the race for state comptroller to support Tony Strickland, a Republican who opposed ReadyReturn, against John Chang, a Democrat who supported ReadyRun (and won). Joseph Bankman, professor of tax law, Stanford Law School, and advocate of simplified filing, believes that the campaign warned politicians that if they supported free filing, Intuit would help their opponents.[51][52]

On March 26, 2013, ProPublica reported how the company lobbied against return-free filing as recently as 2011.[53] One year later, ProPublica reported that the company appeared to be linked to a number of op-eds and letters to Congress in a campaign advocating against direct tax filing backed by the Computer & Communications Industry Association, an advocacy organization of which Intuit is a member.[54]

Allegations of Willfully Allowing Fraudulent Returns

In an article by Brian Krebs on February 22, 2015, it was alleged by two former employees that Intuit knowingly allowed fraudulent returns to be processed on a massive scale as part of a revenue boosting scheme. Both employees, former security team members for the company, stated that the company had ignored repeated warnings and suggestions on how to prevent fraud. One of the employees was reported to have filed a whistleblower complaint with the US Securities and Exchange Commission.[55]


An antitrust lawsuit[non-primary source needed] and a class-action suit relating to cold calling employees of other companies were settled out of court. [56]


Billing Manager

Billing Manager is a free online invoicing tool from Intuit designed to help very small businesses with their invoicing process.[57] For a fee, Billing Manager offers an integrated payment service that allows users to accept credit cards.


Check is a personal finance mobile app that lets users pay bills, budget, and automatically track finances. Intuit purchased the company in 2014.[58]


Demandforce is an automated marketing and customer communications SaaS provider for small businesses, based in San Francisco, CA.


GoPayment is a mobile-based app and hardware solution that allows merchants to charge customers using a smartphone (iPhone or Android).[59]

Intuit Eclipse

Eclipse is an enterprise management software for wholesale distributors. Eclipse was once a closely held company, based in Shelton, Connecticut, when Intuit agreed in 2002 to acquire them for $85 million.[60] Eclipse uses a centralized UniVerse database residing on AIX, Linux or Windows NT with client stations connecting via a simple terminal emulator called Eterm[61] and/or a thick, Java based, client. The basic software has such features as support for multi-branch operations, integrated interface for emailing and faxing (using VsiFax), customer calling queue (troubletickets), and several add-ons are available for an employee punch-clock, RF warehousing, Digital Imaging, Proof of Delivery/Signature Capture, and many others. On August 17, 2007 Intuit sold its Eclipse wholesale distribution software and business division to Activant Solutions Inc. of Livermore, California, and the application has been renamed Activant Eclipse.[62] In 2011, Activant merged with Epicor.

Intuit Payroll

Intuit Payroll consists of payroll services and software solutions for small businesses, either online or within QuickBooks. Packages range from self-service to full-service. Products include Intuit Online Payroll, Intuit Full Service Payroll, and QuickBooks Payroll.

Intuit Tax Online

Web based professional Tax Software that lets Tax Professionals work whenever and wherever through the secure Intuit Cloud. Flexible, all-inclusive pricing with no hidden fees.

Intuit Websites

Intuit Websites is a Do-It-Yourself system that allows small businesses to develop their own website and then host it for them. This product was created when Intuit acquired Homestead Technologies back in 2007.[63] On August 15, 2012 Intuit announced that it was selling Intuit Websites to Endurance International [41]

Main article: is a free, web-based, personal financial management service for consumers in the United States and Canada.


Intuit's ProSeries tax software evolved from TurboTax and grew over the years to become a full-fledged professional preparer product and a leader in the market. It serves full-time tax preparers. In 2004 two additional ProSeries versions were released - ProSeries Basic and ProSeries Express.


QuickBase is web-based collaborative database application that allows business people to create their own custom applications without writing code. QuickBase was created by Joe Rice and Jim Salem. Intuit acquired their company, Turning Mill Software in 1999. The application is hosted by Intuit and sold by subscription. As of August, 2007 it has 225,000 users among which 170,000 are paying subscribers.[64]


Main article: QuickBooks

QuickBooks is the most commonly used small-business accounting and financial management software in the U.S.[65][66] Different versions of QuickBooks are available for Windows and for Macs, and QuickBooks Online is available as a web-based version of QuickBooks. Only limited interoperability exists between the different platform versions. QuickBooks for Windows and QuickBooks Online are also sold in a tiered feature structure with additional features available at an additional cost. Industry niche versions of Windows-based QuickBooks exist, such as QuickBooks Point of Sale, which is software that replaces a retailer's cash register. All versions of QuickBooks allow users to track sales and customer information and provide reports for managing the business and serving their customers. Some features, such as Inventory tracking, are limited to specific versions of QuickBooks or work differently in different versions of QuickBooks.


Main article: Quicken

Quicken is a personal finance management tool, with a vast array of features. There are several versions of Quicken and the brand has been extended to include products for healthcare, home businesses, but typically personal or household finance.

Quicken Incorporation Services

Quicken Incorporation was a document filing service. It included services for Corporations, LLCs, and DBAs. However, this service apparently related to MyCorporation, acquired in 2005. Intuit divested itself of MyCorporation in 2009. The only website reference to this document filing service is in a 2008 version of Quicken. Intuit has many references to MyCorporation on its site, but most relate to the period when MyCorporation was owned by Intuit.


Main article: QuickTax

QuickTax was the Canadian equivalent of TurboTax, for filing Canadian tax returns; however it has been renamed TurboTax.


Main article: SparkRent

SparkRent is an online web-based residential rent collection service. It allows landlords to set up an account with one or more properties, and allows tenants to make one time or automatic recurring payments of monthly rents. The service was discontinued in March 2015.


Main article: TurboTax

TurboTax is a tax software package for the U.S. and Canada. There are a number of different versions, including TurboTax Deluxe, TurboTax Premier, etc. TurboTax is available for both Federal and state income tax returns. The software is designed to guide users through their tax returns step-by-step. TurboTax became an Intuit product as a result of the 1993 acquisition of its creator, San Diego-based Chipsoft. Chipsoft, now known as Intuit Consumer Tax Group, is still based in San Diego, but moved into a new office complex in 2007.

In 2013, Intuit acquired Teaspiller and relaunch it under the TurboTax brand as "TurboTax CPA Select". is an online ecommerce website which provides checks and supplies, tax forms and business identity products to Small and Medium businesses in the U.S.

See also


  1. ^ a b c d e f g "INTUIT INC 2013 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. September 13, 2013. 
  2. ^ a b c "INTUIT INC 2014 Q3 Quarterly Report Form (10-Q)" (XBRL). United States Securities and Exchange Commission. May 21, 2014. 
  3. ^ "Company Profile". intuit. Retrieved 2013-11-30. 
  4. ^ "Intuit Inc. - Investor Relations". Retrieved 2012-01-27. 
  5. ^ "Corporate Profile". Intuit. Retrieved 2012-01-27. 
  6. ^ "Locations". Intuit. Retrieved 2012-01-27. 
  7. ^ "Company Fast Facts". Intuit. Retrieved 2012-01-27. 
  8. ^ Heiserman, Hewitt. "Inside Intuit book Excerpt - Chapter 1". Retrieved 2012-01-27. 
  9. ^ "How Intuit bested Microsoft". November 2, 2003. Retrieved 2011-02-14. 
  10. ^ How Intuit managed to hold off Microsoft
  11. ^ "100 Best Companies to Work For 2007". Fortune. 2007-01-22. Retrieved 2007-06-13. 
  12. ^ "100 Most admired software companies". Fortune. 2007-01-22. Retrieved 2007-06-13. 
  13. ^ Aman Shah (1 July 2013). "Intuit to sell financial services unit for $1 billion". Reuters. 
  14. ^ Taylor, Chris (2005-05-29). "It's a Wiki, Wiki World.". Time. Retrieved 2007-06-13. 
  15. ^ "The Web Smart 50". 2005-11-21. Retrieved 2007-06-13. 
  16. ^ "The website will be going offline permanently on 6/1/14. The groups responsible for maintaining the content on this website are no longer able to provide the required maintenance and updates necessary to maintain the website’s on-going integrity."|
  17. ^ url=
  18. ^ Best Programs Inc., sold to Intuit Inc.
  19. ^ "Form:10-Q". SEC Edgar Filing Information. 1996-06-12. Retrieved 2006-06-02
  20. ^ "Intuit completes acquisition of GALT Technologies". Business Wire. 1996. 
  21. ^ "Lacerte Software Corporation: Private Company Information - BusinessWeek". 1998-06-22. Retrieved 2012-01-27. 
  22. ^ "Intuit Press Release- Intuit To Acquire Computing Resources, Inc". 1999-03-02. Retrieved 2012-01-27. 
  23. ^ "The 400 richest Americans". Forbes Magazine. 2007-08-24. Retrieved 2007-08-24. 
  24. ^ Intuit buys MyCorporation for $20 million
  25. ^ Intuit Agrees to Acquire
  26. ^ "Intuit Acquires StepUp Commerce". 
  27. ^ "Intuit to buy banking software rival". MSNBC. 2006-11-30. Retrieved 2007-06-13. 
  28. ^ "Better Online Banking Set for Intuit Software, Quicken". 2006-12-05. Retrieved 2012-01-27. 
  29. ^ "Intuit To Buy Electronic Clearing House". Informationweek. 2007-12-20. Retrieved 2012-01-27. 
  30. ^ "Intuit Completes Homestead Acquisition". 2007-12-19. Retrieved 2012-01-27. 
  31. ^ "Intuit acquires BooRah's search technology". 
  32. ^ "Intuit Inc (INTU.O)". Reuters. 
  33. ^ "Intuit To Acquire (Former TechCrunch50 Winner) Mint For $170 Million". TechCrunch. 
  34. ^ "Intuit to Acquire". 
  35. ^ "Intuit to sell real estate software business". Yahoo! Finance. 
  36. ^ "MRI > Home". Retrieved 2012-01-27. 
  37. ^ "Intuit To Acquire MedFusion". TechCrunch. 
  38. ^ "Intuit Buys Personal Finance Management App Cha-Ching". TechCrunch. 
  39. ^ "Intuit Snaps Up Mobile Money Assets". Zacks. 
  40. ^ "Intuit Completes Demandforce Acquisition". 
  41. ^ a b "Intuit Selling its Web Hosting Business to Endurance International Group". 
  42. ^ Intuit FY Q4 Light; Boosts Div; Sells Websites Unit; Shrs Off (Updated),, August 21, 2012.
  43. ^ Intuit looks to bounce back with financial services sale,, July 1, 2013.
  44. ^ Intuit brings on ‘big data’ big guns with Level Up Analytics acquisition,, October 23, 2013.
  45. ^ No more no shows: Intuit acquires online appointment scheduler Full Slate,, October 23, 2013
  46. ^ By Mark Sullivan, VentureBeat."/ VentureBeat". May 15, 2014. Retrieved May 16, 2014.
  47. ^ By Ingrid Lunden, TechCrunch. “Intuit Buys UK’s Acrede To Expand Its Global Payroll Services.” December 10, 2014. December 11, 2014.
  48. ^ "QIF Data Import Resource Center". Intuit. Retrieved 2007-06-13. 
  49. ^ "IRS Urges E-Filing — But by Vendors Only, Please". Retrieved 2012-01-27. 
  50. ^ Goldmacher, Shane; McGreevy, Patrick (2009-09-15). "California GOP legislators blocked 20 bills after demands were unmet". Los Angeles Times. Retrieved 2010-05-05. 
  51. ^ Would You Let the I.R.S. Prepare Your Taxes?, Farhad Manjoo, New York Times, April 15, 2015
  52. ^ Open Secrets
  53. ^ Day, Liz (2013-03-26). "How the Maker of TurboTax Fought Free, Simple Tax Filing". ProPublica. Retrieved 2014-04-15. 
  54. ^ Day, Liz (2014-04-14). "TurboTax Maker Linked to ‘Grassroots’ Campaign Against Free, Simple Tax Filing". ProPublica. Retrieved 2014-04-15. 
  55. ^
  56. ^
  57. ^ "Billing Manager". 
  58. ^ Del Rey, Jason (27 May 2014). "Why Intuit Paid a Big Premium for Check". Re/code. Retrieved 10 December 2014. 
  59. ^ "Easy Mobile Credit Card Processing - Intuit GoPayment". Retrieved 2014-02-10. 
  60. ^ "Intuit to buy software maker Eclipse - CNET News". Retrieved 2014-02-10. 
  61. ^ [1]
  62. ^ "Activant Completes Acquisition of Intuit Eclipse Distribution Management Solutions Business". 
  63. ^ "Intuit acquires Homestead for 170 Million". 
  64. ^ Lai, Eric (2007-08-22). "QuickBase success speeding Intuit's move to SaaS". ComputerWorld. Computerworld Inc. Retrieved 2007-09-14. 
  65. ^ Wilcox, Joe (2007-03-03). "The Dynamics of QuickBooks and Great Plains". eWeek Mircosoft Watch. Ziff Davis Publishing Holdings Inc. Retrieved 2007-09-19. 
  66. ^ Lacy, Sarah; Jay Greene (2005-08-25). "How to Face Off Against Microsoft". BusinessWeek. The McGraw-Hill Companies Inc. Retrieved 2007-09-19. 

External links

Coordinates: 37°25′38″N 122°5′47″W / 37.42722°N 122.09639°W / 37.42722; -122.09639{{#coordinates:37|25|38|N|122|5|47|W| |primary |name= }}