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Jonathan I. Schwartz

For other people of the same name, see Jonathan Schwartz (disambiguation).
Jonathan I. Schwartz
Jonathan Schwartz speaking at the 2005 Web 2.0 Conference in San Francisco, CA
Born (1965-10-20) October 20, 1965 (age 50)
Residence United States
Nationality American
Education Wesleyan University

Jonathan Ian Schwartz (born October 20, 1965) is an American businessman. He is currently President, and Chief Executive Officer of CareZone.

Before founding CareZone, Schwartz had a nearly 15-year tenure with Sun Microsystems, culminating in his serving as CEO just prior to and during the company's battle for survival during the American financial crisis, and its subsequent acquisition by Oracle.

He was also the founder and Chief Executive Officer of Lighthouse Design, Ltd., a software company focused on Apple's NeXTSTEP platform, which was ultimately acquired by Sun in 1996.


Schwartz was born in Southern California, and spent much of his childhood moving between America's West coast and its capital, Washington, DC. He ultimately graduated in 1983 from Bethesda-Chevy Chase High School in Bethesda, Maryland. With aspirations of becoming an architect, in 1983 he entered college at Carnegie Mellon University, and subsequently transferred to Wesleyan University in 1984. At Wesleyan, he ran short of funds and was preparing to drop out, when a friend suggested he apply for a scholarship, the Gilbert Clee Scholarship. He was awarded the scholarship, which funded the remainder of his university expenses. He received dual degrees in mathematics and economics.

He is of mixed origin, a fact he did not discover until late in his life. He is one quarter Indian and one quarter Welsh on his mother's side, and one quarter Hungarian, and one quarter Russian on his father's side.[1]

In 1986, Schwartz was nearly killed while riding on the Amtrak Colonial train that crashed in Chase, Maryland. He is cited in interviews as saying the incident had a profound impact on his life.[1]


Schwartz started his career in 1987 at McKinsey & Company in New York City, focused on serving consumer products and financial services companies. In 1989, Schwartz left McKinsey and moved to Chevy Chase, Maryland, where he was a co-founder of Lighthouse Design, a company focused on building software for Steve Jobs's NeXT Computer, Inc. In the early 1990s, Lighthouse Design moved to San Mateo, California. Eventually, Schwartz became chief executive officer of Lighthouse.

In 1996, with NeXT failing in the marketplace and the internet beginning to explode globally, Lighthouse Design was acquired by Sun Microsystems.[2] Schwartz began his career at Sun working for Eric Schmidt, then the head of Sun's Laboratories. After Schmidt's departure for Novell, Schwartz became the director of product marketing for JavaSoft in 1997 and then transitioned through a series of vice president positions. In 2004, Schwartz was promoted to president and chief operating officer of Sun.[3] He eventually replaced Scott McNealy as CEO in April 2006.[4]

As CEO of Sun

As CEO of Sun, he dramatically amplified Sun's historically tepid embrace of open source and freely distributed software, attempting to drive adoption, in particular, of Sun's operating system, Solaris. Sun's historic decision to abandon Solaris on Intel compatible x86 computers, he stated in subsequent interviews and blog postings, had entirely undermined the hardware platforms on which Sun depended for revenue - hardware systems that ran only Sun's Solaris.

Sun's stock reached a high of $26.25 in 2007, a point just prior to which private equity investors KKR invested $750m dollars in a convertible debt financing. Toward the end of 2007, with nearly a third of its revenue derived from financial services companies, the global financial crisis hit Sun especially hard. With large customers going bankrupt across the world, Schwartz began looking for a buyer for Sun, apparently contravening the wishes of Sun's founder and Chairman, Scott McNealy, and stirring resentment among employees.

Schwartz ultimately finalized an acquisition a couple of months later, when he signed an agreement for the sale of the company to Oracle Corporation on April 20, 2009.[5] Oracle had been Sun's largest ISV, and the price of its database was typically a multiple of the price of the Sun hardware on which it ran. Thus, Oracle had the ability, by modifying its pricing, to determine which hardware vendors were chosen. After the acquisition, Oracle dropped the pricing of its database on Sun hardware, in an attempt to boost its performance.

Despite these pricing maneuvers, since acquiring Sun, Oracle has been entirely unable to turn Sun's business around, with a declining hardware business now in precipitous freefall. After the acquisition, Ellison claimed Sun's business would be "simple to turn around," a fact which their current results fail to corroborate. Many shareholders see Schwartz as having engineered the sale of Sun just in time to avoid the fate now befalling Oracle.

As CEO of Sun, Schwartz was known as one of the few Fortune 500 CEO's to use a blog for public communications. He was recognized for his efforts to bring greater transparency into the corporate world, and managed a public exchange with SEC Chairman Christopher Cox about the use of websites and blogs for the dissemination of financial information[6] to meet Regulation Fair Disclosure.[7] Schwartz generally believed the internet, and Sun's web presence on it, was a far more fair and efficient vehicle for the dissemination of Sun's financial information - as opposed to the expensive, and proprietary networks fostered by ratings agencies and the Wall Street Journal.


On February 4, 2010, Schwartz resigned from his post as CEO of Sun. His resignation was a haiku on Twitter that read as follows: "Financial crisis/Stalled too many customers/CEO no more."[8][9]

On August 12, 2010, Schwartz was named to Taleo Corporation's board of directors. On September 9, 2010 he announced founding a new company, Picture of Health,[10] which later became CareZone.[11]

On April 7, 2011, Schwartz was named to Silver Spring Networks's board of directors. In October of that year, he joined the board of Moxie Software. And in April, 2013, he joined the board of the San Francisco non-profit, Institute on Aging, which provides services and resources to seniors and adults with disabilities in San Francisco, Marin, San Mateo and Santa Clara counties.


San Francisco-based CareZone officially launched Feb. 15, 2012.[12][13] CareZone enables users to create a password-protected, centralized repository of information related to the care of children, parents or loved ones.[12] The site serves as a private place to get organized, and privately collaborate with the individuals (family and helpers) that typically surround a loved one being cared for[14] Users can author journals, organize personal information, store documents, and share access to a tightly controlled group of individuals.[15] Schwartz said he started CareZone for people like himself who must simultaneously care for children and parents but find social networking sites to be inappropriate (owing to lax privacy or business models predicated on selling private information), and insufficiently targeted toward the act of caring for family members.[15] Schwartz developed CareZone with Apple and Microsoft veteran Walter Smith.[15]


Schwartz has been an outspoken evangelist for technology as a social utility—comparable to electricity or railroads—that creates an opportunity to drive economic, political and societal progress.[16][17] He has been a consistent advocate in the halls of the United States Congress as well as globally for regulations that protect the ability of individuals to maintain rights on par with corporations in the protection and promotion of privacy, free speech and intellectual property.


  1. 1.0 1.1 Schwartz, Jonathan I. (7 January 2007). "Jonathan Schwartz's Blog: Five Things". Santa Clara, California, USA: Sun Microsystems. Archived from the original on February 14, 2011. Retrieved February 14, 2011. I was a passenger on a train that crashed outside of Chase, Maryland in 1987. The accident had a profound impact on my life. 
  2. Kalin, Sari (June 1996). "PC Expo: Sun buys object developer". Accessed on August 25, 2005.
  3. profile for Jonathan Schwartz. Accessed on September 25, 2007.
  4. Pimentel, Benjamin (December 15, 2006). "Sun CEO emerges from McNealy's shadow / After 7 months as top exec, Schwartz says the company is expanding its business". The San Francisco Chronicle. 
  5. "Oracle to Buy Sun". Oracle Corporation. April 20, 2009. Archived from the original on February 14, 2011. Retrieved February 14, 2011. 
  6. Schwartz, Jonathan I. (2 October 2006). "Jonathan Schwartz's Blog: One Small Step for the Blogosphere....". Santa Clara, California, USA: Sun Microsystems. Archived from the original on February 14, 2011. Retrieved February 14, 2011. 
  7. Schwartz, Jonathan I. (March 8, 2007). "Jonathan Schwartz's Blog: The Internet and Regulation FD". Santa Clara, California, USA: Sun Microsystems. Archived from the original on February 14, 2011. Retrieved February 14, 2011. 
  8. Schwartz, Jonathan I. (February 4, 2010). "Twitter / Jonathan Schwartz: Today's my last day at Sun". Twitter. Archived from the original on February 14, 2011. Retrieved February 14, 2011. 
  9. Sun’s Chief Executive Tweets His Resignation
  10. Schwartz, Jonathan I. (September 9, 2010). "A Picture Emerges". Archived from the original on February 14, 2011. Retrieved February 14, 2011. I’m starting a company today with an old friend – our site’s 
  11. Kerstetter, Jim. "Jonathan Schwartz: Last days of Sun; unveils startup". ZDNet. CNET News. Retrieved 16 February 2012. 
  12. 12.0 12.1 CareZone, An Anti Facebook, NYTimes Technology. By Quentin Hardy. November 13, 2012. Retrieved December 21, 2012.
  13. del Castillo, Michael. "Caregiver Startup Says No to Ads". Retrieved 16 February 2012. 
  14. McCracken, Harry (February 15, 2012). "CareZone, a Private Service for People Who Take Care of People". Time Techland ( Retrieved 16 February 2012. 
  15. 15.0 15.1 15.2 Newton, Casey. "Ex-Sun CEO launches CareZone". The Tech Chronicles (San Francisco Chronicle). Retrieved 16 February 2012. 
  16. Sun Microsystems and Emerging Markets[dead link]
  17. Video Highlights from the 49th Annual McKinsey Awards


  • Markets set free by open source - Financial September 16, 2008 - Article discusses how the internet and open source allow people to participate directly in broadening economic opportunity, speeding social progress and driving market efficiency.
  • Sun's 'Open'-Door Policy - eWeek March 15, 2008 - Article discusses how the company is leveraging open source to make new enterprise inroads.
  • The 'Warrior' Within Jonathan Schwartz - Article discusses Schwartz' personal history and rise, accessed January 22, 2008
  • Sun CEO Emerges From McNealy's Shadow. - San Francisco Chronicle. December 15, 2006. After 7 months as Sun's top executive, Schwartz says the company is expanding its business.
  • Blogger in Chief - Fortune. October 30, 2006. Jonathan Schwartz discusses his communication priorities as Sun's CEO and the importance of his blog.
  • Sun Promotes Alternate View - April 11, 2005. Article where Schwartz felt the GPL was being used "as a tool allowing United States businesses to pillage developing countries of their intellectual property."
  • Good Artists Copy, Great Artists Steal - March 9, 2010. Schwartz discusses how patent and litigation work. How and why companies maintain huge patent portfolios as a defense and also to extract royalty in case of IP misuse.

External links

Preceded by
Scott McNealy
CEO of Sun Microsystems
2006 - 2010
Company acquired by Oracle Corporation
Preceded by
Scott McNealy
President of Sun Microsystems
2004 - 2010
Company acquired by Oracle Corporation