|File:1700 The Champ.jpeg|
|City of license||Des Moines, Iowa|
|Broadcast area||Des Moines metropolitan area|
|Branding||1700 The Champ|
|Slogan||All Sports. All The Time.|
|First air date||1947 (as KCBC on 1390 AM); 1998 (as KBGG on 1700 AM)|
10,000 watts day|
1,000 watts night
|Former frequencies||1390 kHz (1947-1998)|
|Affiliations||CBS Sports Radio|
|Sister stations||KGGO, KHKI, KJJY, KWQW|
On February 25, 2008, the station relaunched as "1700 The Champ," creating the second sports talk station in the Des Moines market.
The station launched on 1390 AM in 1947 with the KCBC call sign, with a 1000 watt directional day and night signal. They launched a sister station at 94.1 FM in 1949 with a beautiful music format. That station went off the air in 1953, and the license was deleted by the FCC. In 1983, KCBC became KMRY, then to a simulcast of KJJY in 1989. The next year, they became KKSO (in reference to the heritage KSO call sign vacated the year prior).
The station moved to a different dial location, on the expanded AM dial at 1700 AM, in 1998, as the 1390 AM frequency and KKSO call letters were deleted. The new call sign was KBGG, shared with its FM sister station. The WSJZ call sign was briefly parked on the frequency from June 6 to June 18 in 2002, then reverted to KBGG.
Programming and Personalities
With the switch to CBS Sports Radio, 1700 The Champ now features radio personalities Jim Rome, Doug Gottlieb, Chris Moore, Brian Jones, Scott Ferrall and more. There's also a local sports talk show, The Zone, that airs weekdays from 4 to 6 P.M. with Larry Cotlar and Jason Highly. 1700 The Champ is an affiliate for the Kansas City Chiefs as well as The University of Northern Iowa football and men's basketball teams.
- The Champ
- Query the FCC's AM station database for KBGG
- Radio-Locator Information on KBGG
- Query Nielsen Audio's AM station database for KBGG