Open Access Articles- Top Results for Kemper Direct

Kemper Direct

Kemper Direct
Subsidiary of Kemper Corporation
Industry Insurance
Founded 2000
Headquarters Chicago, Illinois, USA
Key people
Donald Southwell, Chairman, President, and CEO (Kemper Corporation); James Schulte, CPCU, Group Executive, Kemper Corporation
Products Insurance
Revenue $267.7 Million USD (2007)
Number of employees
Slogan The Right Choice is Simple

Kemper Direct Auto and Home Insurance is a direct to consumer auto insurance writer headquartered in Chicago, Illinois. It is a subsidiary of Kemper Corporation, which has over $8 billion in assets and more than six million policyholders.


Unitrin Direct was founded in 2000 as a subsidiary of Unitrin, Inc. (NYSE: UTR ).

In 2002 Unitrin Direct acquired eKemper and combined the business under Unitrin Direct.

On June 29, 2007 Trinity Universal Insurance Company, a subsidiary of Unitrin Inc., purchased Merastar Insurance Company: a company based in Chattanooga, Tennessee that specialized in the sale of personal automobile, homeowners, boat, and personal umbrella insurance through employer-sponsored voluntary benefit programs. The sale was completed for a cash payment of approximately $47 Million. Merastar Insurance became a part of Unitrin Direct.[1]

Starting August 25, 2011, Unitrin officially began operations as Kemper Corporation, with trading on the New York Stock Exchange as the KMPR ticker symbol.[2] On May 2, 2012, Unitrin Direct officially changed its name to Kemper Direct.[3]

On July 19, 2012, Kemper Corporation announced it would cease direct marketing activities for Kemper Direct, after having placed Kemper Direct into a runoff strategy.[4]


Kemper Direct provides a combination of Auto, Renters, Condo, and/or Homeowners Insurance in 28 states, including Alabama, Arizona, California, Colorado, Connecticut, Georgia, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, and Wisconsin.


Kemper Direct is headquartered in Chicago, Illinois. The company also has offices in Carlsbad, Scranton, Plymouth Meeting, Chattanooga, and Tampa.

Other Brands

Kemper Direct currently has two other brands of its product, iMingle Insurance and Insurance. They offer essentially the same products as Kemper Direct and are not legally considered to be companies of their own. Thus, their financial ratings, underwriting guidelines, and other pieces of information are listed under Kemper Direct, not these specialized brands.


Mingle is a brand targeted towards what the company calls the “i Generation”. iMingle launched in 2010 [5] and is available in many, but not all, states that the Kemper Direct-branded products are.[6] is a brand primarily targeted towards current or retired professional educators by offering them specialized, educator-focused discounts on their auto insurance.[7] It launched in 1992,[8] although it wasn’t acquired by Kemper Corporation (then Unitrin, Inc.) until 2009.[9]


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