MTV Flanders is the Flemish version of MTV. The channel's audience is somewhat older than that of The Music Factory (TMF) and focuses more on alternative music.
MTV Europe began broadcasting in Flemish 1987. Prior to 1987, the network's programs featured European video jockeys (VJ) who presented in English. Belgian singer, writer and media personality, Marcel Vanthilt, was an MTV Europe VJ from 1987 to 1990, and was well- known for the MTV programme, Cokes & Vanthilt.
In February 2004, MTV Europe was replaced by MTV Netherlands on Flemish cable television. Unlike its country of origin, MTV Netherlands did not broadcast 24 hours per day in Belgium, but presented Dutch content with intermittent Flemish advertising.
MTV Networks claims that MTV Flanders, together with TMF and Nickelodeon, reaches 2.3 million households daily. The company states that it aims to deliver "strong and relevant content" to its core audience via various multimedia platforms.