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MTV Ireland

MTV Ireland
Launched 22 February 2004
Owned by Viacom International Media Networks Europe
Picture format 576i 16:9 (SDTV)
1080i (HDTV)
Audience share 0.8% (Ireland) (February 2009, [1])
Sky Ireland Channel 126
Channel 270 (+1)
Channel 237 (HD)
UPC Ireland Channel 701
Magnet Networks Channel

MTV Ireland is a 24-hour entertainment channel operated by Viacom International Media Networks Europe. The channel launched on 22 February 2004.

The channel features localised advertising and sponsorship for the Irish market. The channel also hosted local shows 'MTV News' and 'MTV The Festival Show'. The channel, which is based at the Viacom International Media Networks Europe headquarters in London also hosts a local office in Dublin.[1] The channels identity was created by Image Now (previously Chemistry) supported by the 'MTV Sheep' campaign.[2][3]

As of 1 July 2009, MTV Ireland shares the same on-air identity and content as other global MTV channels.[4] On 1 July 2011 MTV Ireland changed its logo along with other MTV channels worldwide. The channel also airs a new on-air identity.

The channel started broadcasting in HD on Sky channel 237 on 13 February 2012.

As of January 2015, the MTV Ireland schedule now differs from MTV UK.

Local Shows

  • MTV News
  • MTV presents Oxygen
  • World Stage
  • MTV Push

Pan-European Shows

  • Euro Top 20
  • MTV Making The Movie
  • MTV At the Movies
  • MTV Crispy News

Past Shows

  • The Festival Show (also airs on Buzz TV)


Special events

  • MTV Resident in Dublin (November 1999)
  • MTV Crashes Dublin (March 2000)
  • MTV Presents: Street Performance World Championship 2009[5]
  • MTV Presents: Oxygen 2009
  • MTV @ Arthur's Guinness Day 2010
  • MTV Presents Live in Belfast 2010
  • MTV Music Week [Belfast) (November 2011)


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