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Manila Broadcasting Company

For the Korean radio and television network, see Munhwa Broadcasting Corporation.
Manila Broadcasting Company
Formerly called
Metropolitan Broadcasting Company (1946-1972)
Public (PSEMBC)
Industry Broadcast television and radio network
Founded July 15, 1939
Founder Samuel Gaches (of the Heacock Company)
Frederico Elizalde
JM Elizalde
Manuel Elizalde
Headquarters Pasay, Philippines
Key people
Fred J. Elizalde, Chairman and CEO
Juan Elizalde, Senior Vice President
Ruperto Nicdao Jr., President
3.88% (March 2009)
#redirect Template:If affirmed 2.72% (March 2009)
Owner FJE Group of Companies
Number of employees
250+ (as of March 2009)
Subsidiaries see list

Manila Broadcasting Company is a radio and television network owned by the FJE Group of Companies in the Philippines. Its AM flagship station, DZRH is the oldest radio station in the country while its FM flagship station, Love Radio is the current #1 station in FM radio ratings in Metro Manila and several key cities.

MBC's corporate headquarters and studios are located at MBC Building, Sotto St., CCP Complex, Pasay City. The current president is Ruperto Nicdao Jr.

MBC owns over 500 radio stations throughout the Philippines and the largest radio network in Asia. The company has seven different brands and most well known of which are DZRH Nationwide, Aksyon Radyo, Love Radio, Yes FM, Hot FM, Easy Rock, and Radyo Natin. The number "500" is in question as according to the NTC, there are only 580 licensed FM stations and 375 AMs in the country.

Aside from radio, it has returned into TV broadcasting with its cable TV channel (DZRH News Television) and five affiliate regional TV channels.


The Heacock era

The origins of MBC can be traced to DZRH, first went on air as KZRH on the morning of July 15, 1939 by the Heacock Company, a department store company based in Escolta, Binondo, Manila. Years later, it bought KZRC (now DYRC) from Isaac Beck in Cebu City. The Japanese took over the stations and KZRH became PIAM for their propaganda.

The birth of MBC and DZRH

After World War II, three prominent businessmen, Maestro Frederico Elizalde and his brothers then-Ambassador JM Elizalde and Manuel (also known as Don Manolo) took over KZRH and KYRC. With the help of station manager Bertrand Silen, KZRH established its operations, this time at the Insular Life Building in Plaza Cervantes. In June 1946, the Elizalde family established the new network as Metropolitan Broadcasting Company (the former name used from the incorporation in 1946 until the Martial law time).

KZRH returned to the airwaves under MBC on July 1, 1946, and first covering the live of inaugural of President Manuel Roxas. In 1947, after the international telecommunications conference in the U.S. where the Philippines changed its first letter to "D", KZRH changed its callsign to DZRH, and has been expanded to over 30 stations nationwide. The same year, MBC launched its sister station in Manila, DZMB and DZPI.

In 1949, DZRH began airing the first radio drama, Gulong ng Palad. Radio drama is one of the traditional history of Philippine radio before the rise of television industry.

1960s to Marcos dictatorship

When then-President Ferdinand Marcos declared Martial Law, MBC was temporarily closed.

When MBC was returned few years later, however, forced to put DZMB and other MBC music AM stations (such as DYBU in Cebu) moved to FM radio. MBC entered the FM industry and signals the launch of the Love Radio Network.

The expansion of MBC

File:DZRH Logo.jpg
DZRH Nationwide

By after EDSA Revolution which ironned the Marcos dictatorship, MBC (then renamed as Manila Broadcasting Company) finally expanded its FM stations while DZRH continues to broadcast nationwide.

In 1985, Manuel Elzalde retires. His son, Fred J. Elizalde, becomes Chairman and CEO. Ruperto Nicdao, Jr. (who is also the Vice-Chairman of Kapisanan ng mga Brodkaster ng Pilipinas) of entered as board member in 1988 before he became President of MBC.

In 1994, DZRH relaunched itself as "One Nation, One Station" by launching the first nationwide satellite broadcast.

In 1995, MBC acquired DWKS-FM and changed its callsign to DWST as 101.1 Showbiz Tsismis. It lasts until 1998 and relaunched as Yes! FM. During the 1990s, DYRC was spun off into Aksyon Radyo, established in 11 provincial AM stations.

Also in 1995, MBC launched Radyo Natin. Composed of 100 FM stations strategically across the nation by using state of the art satellite technology, Radyo Natin is able to reach audiences that has never been reached before by another radio station.

In January 1999, Hot FM was launched in Dagupan City, Cebu City, General Santos City and Zamboanga City, with more than 50 minor provincial radio stations (under the consortium with Radyo Natin).

In July 2002, MBC studios were moved from FJE Bldg. in Makati City to CCP Complex in Pasay City.

MBC co-hosted the Aliwan Fiesta since 2003, in partnership with Cultural Center of the Philippines, and the cities of Manila and Pasay City. Aliwan Fiesta is an annual event that gathers different cultural festivals of the Philippines in Star City in Pasay City wherein contingents compete in dance parade and float competitions, as well as in a beauty pageant.

In October 2008, MBC acquired DWRK from ACWS-United Broadcasting Network. 7 months later on May 2009, DWRK was relaunched as Easy Rock.

After 36 years of silence, MBC returned to television with DZRH News Television since October 1, 2007.

Radio stations

DZRH News Television

Main article: DZRH News Television


Partnerships and affiliations

External links