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Marca (newspaper)

"MARCA" redirects here. For other uses, see [[Marca (disambiguation)#REDIRECTmw:Help:Magic words#Other
This page is a soft redirect.Marca]].

MARCA's first publication. The caption reads: “Arm raised to the sportsmen of Spain”
Type Daily sports newspaper
Format Tabloid
Founder(s) Manuel Fernández-Cuesta
Publisher Unidad Editorial
Editor Óscar Campillo
Associate editor Santiago Se
Founded 21 December 1938; 77 years ago (1938-12-21)
Language Spanish
Headquarters Avenida de San Luis, 25-27, 1ª planta
28033 Madrid
Sister newspapers El Mundo, Expansión
OCLC number Template:OCLC search link

MARCA is a Spanish national daily sport newspaper owned by Unidad Editorial. The newspaper focuses primarily on football, in particular the day-to-day activities of Real Madrid. It has a daily readership of over 2,500,000, the highest in Spain for a daily newspaper, and more than half of sports readership.[1]

Since February 2001 there has also been an associated 24-hour/day sports radio station, Radio Marca. In 2010 appeared the TV channel MARCA TV.

History and profile

MARCA was founded on 21 December 1938, at the height of the Spanish Civil War, in nationalist-held San Sebastián. Its first editor was Manuel Fernández Cuesta. On 3 September 1987 Luis Infante became the editor of the paper.[2]

Punto Editorial SA was the owner of Marca.[3] In 1984 Espacio Editorial, which would be later called Recoletos, acquired the paper.[2][4] The company merged with Unedisa in 2007 to found Unidad Editorial which is the owner of Marca.[5]

The publisher of the paper is also Unidad Editorial and the sister newspapers are El Mundo and Expansión.[6] MARCA is published in tabloid format.[7]

On 25 November 1942 it ceased being published as a weekly publication and has been published as a daily ever since. The daily was awarded the World’s Best Designed Newspaper™ for 2004 by the Society for News Design (SND).[8]

On 21 December 2007 MARCA hosted a gala event, featuring the leading Spanish sportsmen of the 20th century, to celebrate the newspaper's 70th anniversary.[9]

The paper had been involved in an ongoing dispute with Sir Alex Ferguson since the summer of 2008 when he accused MARCA of being Real Madrid's"... vehicle to unsettle players" . [10]

In October 2012, MARCA announced launching the Spanish edition of the video games media outlet IGN, effectively replacing their own MARCA Player gaming news website. MARCA also planned to launch another Spanish edition of IGN for Spanish-speakers in Latin America.[11]

In 2001 MARCA had a circulation of 403,000 copies.[7] Its circulation was 382,000 copies in 2003, making it the second best selling newspaper in the country.[12]


The following awards are awarded by MARCA at the end of each season:

  • Pichichi - To the top goalscorer in La Liga as well as to the top goalscorer in Segunda División.
  • Zarra - To the top goalscorer among Spanish nationals in La Liga as well as to the top goalscorer among Spanish nationals in Segunda División.
  • Zamora - To the best goalkeeper in La Liga as well as to the best goalkeeper in Segunda División.
  • Miguel Muñoz - To the best head coach in La Liga as well as to the best head coach in Segunda División.
  • Guruceta - To the best referee in La Liga as well as to the best referee in Segunda División.
  • Di Stefano - To the best player in La Liga Deportiva.


See also


  1. ^ AIMC[dead link]
  2. ^ a b Francisco J. Pérez‐Latre; Alfonso Sánchez‐Tabernero (2003). "Leadership, an essential requirement for effecting change in media companies: An analysis of the Spanish market". International Journal on Media Management 5 (3). doi:10.1080/14241270309390035. Retrieved 24 April 2015. 
  3. ^ Rosario de Mateo (1989). "The Evolution of the Newspaper Industry in Spain, 1939-87" (PDF). European Journal of Communication 4. Retrieved 24 April 2015. 
  4. ^ Enric Castelló; David Domingo (2005). "Spanish media facing new media: a challenge to journalists?". International Journal of Iberian Studies 18 (3). Retrieved 3 December 2014. 
  5. ^ Laura Chaqués Bonafont; Frank R. Baumgartner (April 2013). "Newspaper attention and policy activities in Spain". Journal of Public Policy 33 (1). doi:10.1017/S0143814X12000219. Retrieved 24 April 2015. 
  6. ^ "Daily Press" (PDF). Unidad Editorial. December 2013. Retrieved 31 January 2015. 
  7. ^ a b Adam Smith (15 November 2002). "Europe's Top Papers". campaign. Retrieved 5 February 2015. 
  8. ^ "World’s Best-Designed winners". Society for News Design. Retrieved 6 October 2013. 
  9. ^ 70th anniversary MARCA.
  10. ^ Ferguson confronts Real over lack of morality and vows Ronaldo will stay; The Guardian 24 May 2008
  11. ^ David Sanz (9 October 2012). "Bienvenidos a IGN España" (in Spanish). IGN Spain. Retrieved 3 December 2012. 
  12. ^ "World Press Trends" (PDF). Paris: World Association of Newspapers. 2004. Retrieved 15 February 2015. 

Further reading

  • Carlos Toro (2008). La Historia de Marca [The History of Marca] (in Spanish). Madrid. p. 424. ISBN 978-84-9734-723-5. 

External links