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Marty Appel

Martin E. Appel
Born (1948-08-07) August 7, 1948 (age 67)
Brooklyn, New York
Nationality American
Alma mater State University of New York at Oneonta (1970)
Occupation public relations and sports management executive, television executive producer, and author
Years active 1968–present
Employer Marty Appel Public Relations
Known for Public Relations Director of the New York Yankees
Notable work
  • Thurman Munson: An Autobiography
  • Munson: The Life and Death of a Yankee Captain (New York Times bestseller)
  • Now Pitching for the Yankees (ESPN's best New York baseball book of the year)
  • Pinstripe Empire: The New York Yankees from Before the Babe to After the Boss
  • Pinstripe Pride (children's book)
Board member of
  • Yogi Berra Museum and Learning Center
  • New York Sports Museum and Hall of Fame
  • Religion Jewish
    Spouse(s) Lourdes Appel
    Children two

    Martin E. Appel (born August 7, 1948), is an American public relations and sports management executive, television executive producer, and author.[1]

    Appel's career has included sports public relations (including as Public Relations Director for the New York Yankees), sports management, and serving as a television executive producer. He has written 20 books, including Pinstripe Empire: The New York Yankees from Before the Babe to After the Boss, published in 2012.

    Early life and education

    Appel was born in Brooklyn, New York, and is Jewish.[1][2][3] His parents were Irving and Celia Appel.[4]

    He graduated from State University of New York at Oneonta in 1970.[5][6][7] He obtained a degree in political science and journalism.[6][8]

    Sports public relations, sports management, and tv executive producer career

    Appel began his career in baseball while a student, after writing to then-New York Yankees public relations chief Bob Fishel.[6][9] Appel began his tenure with the Yankees in 1968 at age 19, handling fan mail for Mickey Mantle.[10][11] In 1970, he became at 21 the Yankees Assistant Public Relations Director.[12][13][13] He was named Public Relations Director of the team in 1973 by Yankee owner George Steinbrenner, becoming at 23 the youngest PR Director in Major League Baseball history, and remained in that position for four years.[14][15][16][17][18][19][20]

    After resigning in early 1977, and starting a sports management company, Appel handled public relations for the New York Apples of World Team Tennis, a team featuring Billie Jean King and Vitas Gerulaitis.[21][6] When the league folded, he joined the staff of Major League Baseball Commissioner Bowie Kuhn.[13]

    While serving as VP for Public Relations for New York City television station WPIX, he won an Emmy Award as the executive producer of Yankee telecasts, a position he held for 11 years until 1992.[1][12][13][16][17][20] He also produced pre-season football telecasts for the New York Giants and New York Jets.[13] In addition, Appel worked for the Atlanta Committee for the Olympic Games, The Topps Company, and assisted in handling public relations for the Israel national baseball team in the 2013 World Baseball Classic – Qualifier 1.[1][10][13][22]

    He is president of Marty Appel Public Relations, a New York-based public relations firm specializing in sports that he established in 1998.[1][13][16] The PR agency includes as its clients largely ones in the world of sports, but it also has clients in publishing, education, consumer products, medicine, and not-for-profit.[23]

    Writing career

    Appel has written 20 books, including a biography of baseball player King Kelly, and children's biographies of Yankees Yogi Berra and Joe DiMaggio.[16][24] He ghost-wrote auto-biographical books for umpire Eric Gregg, TV and radio talk show host Larry King, baseball commissioner Bowie Kuhn, baseball executive Lee MacPhail, and baseball players Thurman Munson (Thurman Munson: An Autobiography; "It was Thurman’s book; he was free to leave out whatever he wanted," said Appel) and Tom Seaver, and wrote a biography of Munson (Munson: The Life and Death of a Yankee Captain) published in 2009, which was a New York Times bestseller.[17][20][25] His Now Pitching for the Yankees (2002) was ESPN's best New York baseball book of the year.[20]

    Appel's Pinstripe Empire: The New York Yankees from Before the Babe to After the Boss, published in 2012, was the first narrative history of the team since Frank Graham's 1943 book, The New York Yankees: An Informal History.[10] Former Yankee and author Jim Bouton described the book, in The New York Times, as: "good writing ... an insider’s history enlivened by a rich store of carefully researched anecdotes, most of which I’d never heard before ... a marvelous book to take on vacation."[11] Appel also wrote a children's version, Pinstripe Pride.[24]

    He served as Editor-at-Large for the National Baseball Hall of Fame and Museum's quarterly magazine, and helped write the text on the plaques of Hall of Fame inductees.[26] He has contributed to publications including Sports Collectors Digest, Yankees Magazine, and Encyclopedia Americana.[27]

    Boards of directors and honors

    Appel served a member of the Board of Directors for the Yogi Berra Museum and Learning Center, is a member of the Board of Trustees of the New York Sports Museum and Hall of Fame, and was a member of the Advisory Council to the Israel Baseball League.[10][22]

    In 2008, Appel was inducted into the National Jewish Sports Hall of Fame.[13] In 2015, the Larchmont Historical Society inducted former Larchmonter Appel into Larchmont Luminaries.[24][28] That award is given to prominent Larchmonters based on their outstanding contributions to the arts and athletics.[23]


    Appel is married to Lourdes Appel, whom he married in June 2009, with the service being performed by Larchmont, New York, Mayor Liz Feld with Rabbi Jeff Sirkman participating.[6][16][17] He has two children from a prior marriage, Brian and Deborah.[1][17][29] He lived in Larchmont for 20 years, and also lived in Monsey, New York, in Riverdale, New York, and in Manhattan.[24][30][31]


    1. ^ a b c d e f Society of American Baseball Research (Marty Appel). Turner Publishing Company. 2000. pp. 66–67. ISBN 1563115948. 
    2. ^ Marty Appel (July 2007). "Jewish Press". 
    3. ^ Jordan D. Robrish (April 16, 2013). "Jewish baseball players, personnel featured in book". Sun-Sentinel. 
    4. ^ [1]
    5. ^ Matthew Silverman (2013). Swinging '73: Baseball's Wildest Season. Globe Pequot. 
    6. ^ a b c d e Marty Appel (2013). Now Pitching for the Yankees: Spinning the News for Mickey, Billy, and George. Diversion Books. 
    7. ^ "SUNY-Oneonta Faculty Member and Alumnus to Speak at Cooperstown Program Honoring Hank Greenberg". SUNY Oneonta News. May 13, 2008. 
    8. ^ "SUNY Oneonta – Alumni Sorted by Career Field – Communications and Marketing". 
    9. ^ Irwin Cohen (September 10, 2008). "Remembering Bob Fishel". The Jewish Press. 
    10. ^ a b c d Ron Kaplan (June 27, 2012). "Ex-Yankees PR director giving Israel a leg up; Author helping team entering first World Baseball Classic". New Jersey Jewish News. 
    11. ^ a b Jim Bouton (June 1, 2012). "Bronx Tales; ‘Pinstripe Empire’ and ‘Damn Yankees’", The New York Times
    12. ^ a b Irwin Cohen (July 7, 2010). "A Chat With PR Maven Marty Appel". The Jewish Press. 
    13. ^ a b c d e f g h "Marty Appel; Inducted June 8, 2008; Writer; New York Yankees; Public Relations Director", The National Jewish Sports Hall of Fame
    14. ^ [2]
    15. ^ [3]
    16. ^ a b c d e Marty Appel (2010). 162–0: Imagine a Yankees Perfect Season: The Greatest Wins!. Triumph Books. 
    17. ^ a b c d e "Page Six: Home-Run Day". New York Post. June 6, 2009. 
    18. ^ Richard Sandomir (September 21, 2014."For Yankees, Farewell May Not Mean Goodbye", The New York Times
    19. ^ David Waldstein (April 2, 2012). "Yankees and Mets Resuming Rivalry Down South", The New York Times
    20. ^ a b c d Pamela Dungee (November 28, 2012). "Pinstripe Empire Speaking Event and Book Signing". 
    21. ^ Brad Wolff (September 8, 2010). "How He Changed Public Relations: Marty Appel Interview". Bleacher Report. 
    22. ^ a b "Israel Baseball League". 
    23. ^ a b "SABR member Marty Appel, Lou Gehrig become 'Larchmont Luminaries'". SABR. April 27, 2015. 
    24. ^ a b c d Alfred Branch (April 13, 2015). "Lou Gehrig, Marty Appel to be Inducted into Larchmont Luminaries". Larchmont-Mamaroneck, New York Patch. 
    25. ^ Richard Sandomir (June 28, 2009). "Unleashed at Last, Author Digs Deeper Into Munson’s Life", The New York Times
    26. ^ Mike Shannon, Mark Shannon (2000). Tales From the Ballpark: More of the Greatest True Baseball Stories Ever Told. McGraw Hill Professional. 
    27. ^ Matt Nadel (March 25, 2013). "An Interview with Marty Appel". 
    28. ^ Joe Jenkins (April 23, 2015). "Gehrig, Appel Inducted As Larchmont Luminaries". The Mamaroneck Daily Voice. 
    29. ^ "What's New; Events; Marty Appel" (PDF). The Business Council of New York State, Inc. 
    30. ^ [4]
    31. ^ [5]

    External links

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