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Nickelodeon (UK and Ireland)

For Nickelodeon in the United States, see Nickelodeon.

Current logo, used since 15 February 2010.
Launched 1 September 1993
Owned by Nickelodeon UK
(Viacom International Media Networks Europe/Sky plc
Picture format 576i (16:9 SDTV)
1080i (16:9 HDTV)
Audience share 0.15%
0.06% (+1) (April 2015 (2015-04), BARB)
Sister channel(s)
Timeshift service Nick +1
VuTV Channel 238 on Freeview (UK)
Sky (UK) Channel 604 (SD/HD)
Channel 605 (+1)
Channel 632 (SD)
On Demand
Sky (Ireland) Channel 604
Channel 605 (+1)
Channel 632 (HD)
On Demand
Virgin Media Channel 712
Channel 713 (+1)
Channel 714 (HD)
TV Choice on Demand
Smallworld Cable Channel 712
Channel 713 (+1)
Channel 714 (HD)
UPC Ireland Channel 604
Channel 605 (+1)
WightFibre Channel 100
TalkTalk Plus TV Channel 558
BT Channel 558
Streaming media
Sky Go Watch live (UK & Ireland only)
Virgin TV Anywhere Watch live (UK only)

Nickelodeon is a television channel dedicated towards kids. In the UK and Ireland it is operated under a joint venture between Viacom International Media Networks Europe and Sky plc.

On 1 September 1993, a localised version of the US channel launched in the United Kingdom and much later in Ireland. In the United Kingdom, the channel is available on Sky, Virgin Media, TalkTalk Plus TV and Freeview (UK) (via VuTV on channel 238). In Ireland, the channel is available on UPC Ireland, eVision and Sky Ireland.


The channel launched on satellite (as part of British Sky Broadcasting's Sky Multichannels package) on 1 September 1993, originally airing for 12 hours showing both cartoons and live action series. Off air the channel would air static logos, schedule information and teletext. Live presentation followed in 1994, branded as Nick Alive!. From October 1995 it shared space with Paramount Channel. When Sky launched in 1998, Nickelodeon was in the original channel line-up on Astra 2A, and the channel's was aired for 3 more hours. However, analogue satellite services continued to shut down Nickelodeon at 7 p.m. each day until analogue satellite was discontinued in 2001. Later, additional channels were added such as Nick Jr. and a timeshift version.

In February 2002, Nickelodeon revealed a new 'splat' design which became the main logo for several years. Nickelodeon was also part of the ITV Digital line-up, until the service's closedown in 2002. On 31 October 2005, Nickelodeon and Nicktoons extended their hours.

In March 2009, the channel rebranded to a 'fantasy' look.[1] The channel previous rebranded in Autumn 2005, although the fantasy look was slowly introduced in 2008.

On 15 February 2010 the worldwide 'rebrand' logo for the network was adopted by this channel.[2][3] The TeenNick block also adopted the American identity.[4] On 30 April 2010 Nickelodeon's sister channels took on their rebrand logos, and the channel's broadcast time was extended to 24 hours.

A HD version was launched on 5 October 2010 on Sky.[5] Later, a HD Version of the channel was also available to watch on Virgin Media.


The Nickelodeon channels available in the UK and in Ireland are operated through a joint venture with Viacom International Media Networks (VIMN) and Sky plc trading as Nickelodeon UK Ltd. VIMN holds majority in shares (60%).

Sister channels

Nick Jr.

Nick Jr. first appeared in the UK and Ireland from 1993, between 9am – 3pm on weekday school days on the main Nickelodeon UK channel. On 1 September 1999, Nick Jr. launched on Sky, given allowing the channel to broadcast all day. Nick Jr shows programming aimed at pre-school children, pre-school programming was previously shown during the daytime on the main channel, but this strand has long since been dropped (though it was reintroduced briefly during 2005). Nick Jr. originally timeshared with MTV Dance when that channel launched in early 2001, though this ceased some time ago, with MTV Dance having gone 24 hours since then.


On 22 July 2002, Nicktoons was launched, airing Nicktoons cartoons, as well as other cartoons, throughout the day. Teleshopping broadcasts on Nickelodeon and Nicktoons outside of regular transmission times. A similar situation occurs with Nick Jr. 2, with teleshopping airing from 10 p.m. until midnight, and simply a blank screen from midnight onwards. Before teleshopping on program channels in the UK was legal, these channels had shown a test card, logo slide or promo loop during downtime hours. SpongeBob SquarePants and The Fairly OddParents are part of the Nicktoons schedule.

Nick Jr. 2

Main article: Nick Jr. 2

On 24 April 2006, Nick Jr. 2 was launched. It broadcasts Nick Jr. shows on a different schedule to the main Nick Jr. channel. However, unlike the main Nick Jr., it does not broadcast 24 hours a day.

Nick +1, Nicktoons Replay and Nick Jr. +1

On 1 September 1999, a one-hour timeshift of Nickelodeon was initially launched on Sky. It is available on Sky and UPC Ireland 605 and Virgin Media 713. The channel originally launched as Nick Replay but was rebranded as Nick +1 on 2 October 2012, along with the launch of Nick Jr. +1 and closure of Nicktoons Replay.

A one-hour timeshift of Nicktoons, Nicktoons Replay, was also available on Sky channel 630. The timeshift channel replaced the Nicktoons spin off sister channel Nicktoonsters. It closed on 1 October 2012 and was replaced with Nick Jr. +1 the following day.

Nick Jr. +1 launched on 2 October 2012, replacing Nicktoons Replay, which closed the previous day. The timeshift channel is available on Nicktoons Replay's previous space.

Republic of Ireland feeds

In 2004, Viacom International Media Networks launched a Republic of Ireland advertising feed for Nickelodeon.

A Republic of Ireland feed for Nick Jr. was launched in 2006. On 13 September 2012, it was announced that Sky would be launching an Irish feed of NickToons on 16 October 2012.[6] All Nickelodoen channels available in Ireland now host Irish advertising and sponsorship.


Main article: Nicktoonsters

On 18 August 2008, Nicktoonsters was launched. Its licence first appeared on the Ofcom website in September 2007 (initially named "Nicktoons 2", this was changed to Nicktoonsters on 3 July 2008).[7] The channel closed on 31 July 2009 and was replaced with a one-hour timeshift of Nicktoons on 1 August 2009.[8][9]


Over the years the network has produced series including Genie in the House (2006–2009) and the recent Summer in Transylvania. Apart from local continuity programming and Camp Orange, Nickelodeon UK mainly airs imported programming from the US network, Canada's YTV, and the children's division of Australian broadcast network Network Ten. House of Anubis is filmed in the UK, but is produced for the American channel and premieres in the US market first.

Highest rated episodes

These are the ten most watched episodes on the channel, based on data supplied by BARB until 4 November 2013. The figures do not include repeats or airings on Nickelodeon +1.[10] Ratings exclude viewers in the Republic of Ireland.

No. Show Episode Viewers Date
1 Sam and Cat "#Pilot"
14 October 2013
2 iCarly "iGoodbye" <center>338,100[11] 5 April 2013
3 iCarly "iStill Psycho" <center>329,000 13 April 2012
4 iCarly "iGot a Hot Room" <center>328,000 5 November 2010
5 iCarly "iMeet The First Lady" <center>300,000 23 April 2012
6 iCarly "iDate a Bad Boy" <center>295,000 19 November 2009
7 Victorious "Tori Goes Platinum" <center>293,000 19 October 2012
8 iCarly "iThink They Kissed" <center>287,000 4 February 2010
9 Sam and Cat "#DollSitting" <center>284,000 26 October 2013

Highest rated films/specials

These are the ten most watched films and specials, based on data supplied by BARB until 4 November 2013. These figures do not include repeats or airings on Nickelodeon +1.[10] Ratings exclude Republic of Ireland viewers.

No. Name Views Date
1 Fred 2: Night of the Living Fred 321,000 28 October 2011
2 UK Kids' Choice Awards 2013 281,000 24 March 2013
3 It's a SpongeBob Christmas! 273,000 2 December 2012
4 UK Kids' Choice Awards 2011 268,000 3 April 2011
5 Fred 3: Camp Fred 261,000 26 October 2012
6 UK Kids' Choice Awards 2008 231,000 20 September 2008
7 UK Kids' Choice Awards 2012 201,000 1 April 2012
8 A Fairly Odd Movie: Grow Up, Timmy Turner! 196,000 2 March 2012
9 2010 Kids' Choice Awards 183,000 3 April 2010
10 Swindle 162,000 1 November 2013

Kids' Choice Awards

Traditionally, the Kids' Choice Awards in the United Kingdom and Ireland before 2007 included only an airing of the original ceremony from the United States. Nickelodeon UK from then on held a full ceremony for two years in 2007 and 2008 which included a fully local slate of categories and was held at the ExCeL London. No ceremony or UK-specific awards were held in 2009 after network budget cuts, and since 2010 only a few local categories are voted by children in the United Kingdom and Ireland, which are awarded each year by Nickelodeon presenters as continuity during the airing of the American ceremony on a one-day delay.

Nickelodeon Land

Nickelodeon Land is a section of the Blackpool Pleasure Beach resort in Blackpool which is a six-acre section of the park featuring themed Nickelodeon attractions and souvenirs. The Nickelodeon Land section of the park in opened April 2011.

See also

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  1. ^
  2. ^ "Nickelodeon unveils new on-air brand identity and logo". Campaign. 11 February 2010. Retrieved 26 June 2013. 
  3. ^ Laughlin, Andrew (11 February 2010). "Nickelodeon UK to launch channel rebrand". Digital Spy. Retrieved 26 June 2013. 
  4. ^ [1][dead link]
  5. ^ "MTV to launch Nickelodeon HD on Sky". Digital Spy. 23 September 2010. 
  6. ^ "Digital marketing integral to SMEs". Irish Independent. 13 September 2012. Retrieved 26 June 2013. 
  7. ^ Licence Details for Nicktoonsters
  8. ^ "Ceasing of Reporting – Nicktoonsters". AGB Nielsen Media. 28 July 2009. 
  9. ^ "Implementation – Nicktoons ReplayB". AGB Nielsen Media. 8 July 2009. 
  10. ^ a b
  11. ^ "Nickelodeon UK's iGoodbye iCarly Finale Rates as Number One Kids' Show for Premiere". Viacom. 9 April 2013. Retrieved 12 May 2014. 

External links