Open Access Articles- Top Results for Ninemsn


The ninemsn logo
ninemsn Homepage
Web address
Commercial? Yes
Type of site
Internet portal
Registration Optional
Owner Mi9
Created by Nine Entertainment Co.
& Microsoft
Launched 1997
Alexa rank
11px 1,144 (April 2014)[1]

ninemsn is an Australian website owned by Mi9 in partnership with Microsoft. It was originally established as a 50:50 joint venture between Microsoft and PBL (later Nine Entertainment Company) in 1997. Microsoft sold its stake in the venture to Nine Entertainment Company in 2013.[2]

It serves as the main website for the Nine Network, and is the website that automatically appears when Australian users sign out of While ninemsn was jointly owned by Microsoft, it also replaced the main MSN website in Australia. Microsoft have since developed an Australian version of MSN.


The venture was established in 1997, with a combined investment of $50 million, which brought together all the online assets of Microsoft and all the media assets of PBL, which include the Nine Network, Australian Consolidated Press (ACP) and other PBL assets.[3]

In December 2005, ninemsn acquired Australian content syndication and mobile publishing leader HWW Limited, who currently syndicate television, movie, music, restaurant and gig guide listings.[4]

In 2006, ninemsn purchased 5th Finger Pty Ltd, a leading Australian SMS and mobile marketing service provider.

Ninemsn introduced a new logo and a major redesign in mid-2011, allowing users to customise the site to their own preference.

Microsoft sold its 50% stake of Mi9 (formerly ninemsn) to Nine Entertainment Company in 2013.[5] As part of the arrangement, Microsoft signed a long term strategic partnership agreement, whereby Mi9 will continue to represent Microsoft’s suite of advertising products.

In 2014, Ninemsn has introduced an all new flat logo also design tweaks and an overhaul user interface which was a simpler design and a new look to Australian website.


  1. ^ " Site Info". Alexa Internet. Retrieved 1 April 2014. 
  2. ^ Kruger, Colin (14 October 2014). "Nine buys Microsoft's Mi9 stake". Sydney Morning Herald. Retrieved 26 December 2014. 
  3. ^ Douglas, Jeanne-Vida (23 September 2002). "Contract wording alone rescued NineMSN: sources". ZDNet Australia. CBS Interactive. Retrieved 2 June 2009. 
  4. ^ AAP (22 December 2005). "HWW agrees to Ninemsn acquisition". SMH. Fairfax. Retrieved 2 June 2009. 
  5. ^ Fitzsimmons, Caitlin (14 October 2013). "Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft". Business Review Weekly. Fairfax Media. 

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