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Peter Pan (peanut butter)

Peter Pan is a brand of peanut butter produced by ConAgra Foods and named after the J.M. Barrie character. The product was introduced by Swift & Company (originally through their "Derby Foods" subsidiary) in 1920 under the name "E. K. Pond". The product was renamed in 1928. Originally packaged in a tin can with a turn key and re-closable lid, packaging was changed to glass jars because of metal shortages during World War II, again to plastic jars in 1988, and was the first brand of peanut butter to start selling in plastic jars.[1][2]

Peter Pan Peanut Butter is sold in several varieties: Crunchy, Creamy, Honey Roasted, Reduced-Fat Creamy, Reduced-Fat Crunchy, and Reduced-Sugar Creamy.

The product was the main ingredient in Frankford Candy & Chocolate Company's now-discontinued product, Peter Pan Peanut Butter Cups.

Past spokesmen for Peter Pan have included actor Sterling Holloway,[3] actor Mark Linn-Baker,[4] comedian Alan Sues,[5] and game-show host Art James.[6]

In late August 2007, it was announced that Disney's version of the Peter Pan character would become the mascot for Peter Pan Peanut Butter, alongside many other characters from Disney's 1953 animated film version to appear in their new advertising campaign, possibly in 2009. This wouldn't be the first time: in the mid-1950s, when Peter Pan co-sponsored ABC's Disneyland TV series, Tinkerbell often appeared in their ads during the program.

In earlier versions of the product, Peter Pan was clearly pictured as a woman in a Peter Pan costume, rather than as a boy. [7] This would have fit very nicely into the then-usual tradition of having the character played by an actress in J.M. Barrie's play or the musical made from it, were it not for the fact that the model used for the peanut butter label appeared very feminine, with long hair and a green skirt, unlike the actresses who had played Peter onstage. All of them had had their hair cropped short for the role and wore green pants rather than a long green skirt.


File:Contaminated Peter Pan peanut butter.jpg
Recalled jar of Peter Pan with "2111" product code.

In February 2007, Peter Pan and some Great Value (Walmart's store brand) peanut butters were linked to 425 cases of salmonella across the United States. Centers for Disease Control and Prevention officials believe this is the first salmonella outbreak involving peanut butter to occur in the United States.

The recall involved both Peter Pan and some Great Value peanut butter with a product code starting with the digits "2111."[8] The recall included all ConAgra produced peanut butter sold in the United States since October 2004.[9] Peter Pan products returned to stores in late August 2007.[10]

During the January 2009 peanut butter recall, the Peanut Corporation of America recalled 21 lots of peanut butter from their plant in Blakely, Ga. over the possibility of salmonella contamination.[11] Although this initially caused concern amongst consumers, Peter Pan has confirmed that no ingredients used to make its peanut butter have come from any location operated by Peanut Corporation of America.[12]


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