Opened August 3, 2010 (2010-08-03)
Platforms Web, iOS, Android, BlackBerry, Windows Phone, Mac OS X, Windows
Format 62-320kbps AAC,
Catalogue 35,000,000+ songs [1]
Availability 85 countries
Alexa rank 11px 3,942[2]
CEO: Anthony Bay, Co-founder: Carter Adamson, Founders: Niklas Zennström, Janus Friis[3]

Rdio is an online music service that offers ad-supported free streaming service and ad-free subscription services in 85 countries.[4] It is available as a website and also has clients for the iPhone, iPod Touch & iPad, Android, BlackBerry, and Windows Phone mobile devices, which can play streaming music or cache songs for offline playback.[5] There are also clients for the Roku and Sonos systems. The web-based service also offers a native desktop client application for Mac OS X and Windows.[5] Its library has content from the four major record labels, as well as the Merlin Network and the aggregators IODA, INgrooves, The Orchard, CD Baby, IRIS Distribution, BFM Digital, Finetunes, and Catapult.[6] Rdio also offers social networking, allowing users to share playlists and follow others to see what music they listen to.


Rdio was created by Skype founders Niklas Zennström and Janus Friis on August 3, 2010. At the time they had to compete with services such as Deezer, Spotify, Napster, MOG and Rhapsody. On September 27, 2013, Rdio added music recommendations feature that will deliver personalized albums, stations, and playlists.[7] On January 16, 2014 Rdio introduced some free streaming options, supported by audio advertisements.[8]


Main article: Vdio

On April 2, 2013 Rdio launched Vdio, a movie and television show streaming service. Vdio was set up similarly to Rdio, but it adopted a pay-per-view style. The service focused on newly released titles from major Hollywood studios like Disney, Fox, Warner Bros. and Universal Studios.[9]

Current Rdio subscribers were given US$25 in credit to spend on Vdio.[10]

Vdio was shut down on December 27, 2013.[11]


File:Availability of Rdio in the World.svg
Availability of Rdio in the world.

Rdio is currently available in 85 countries: Anguilla, Antigua and Barbuda, Argentina, Aruba, Australia, Austria, Barbados, Belgium, Bermuda, Bolivia, Brazil, British Virgin Islands, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, El Salvador, Estonia, Fiji, Finland, France, Germany, Greece, Grenada, Guatemala, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Mexico, Monaco, Nauru, Netherlands, New Zealand, Nicaragua, Norway, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, Singapore, Slovakia, Slovenia, South Africa, Spain, Suriname, Sweden, Switzerland, Thailand, Tonga, Trinidad and Tobago, Turks and Caicos Islands, United Kingdom, United States, Uruguay, Vanuatu, Venezuela.[4][12][13] The functionality it offers differs from country to country.[14]

Critical reception

In 2013, Entertainment Weekly compared a number of music services and judged Rdio the best, grading it "A" and writing that it had "by far the best app and online interface, making database searching and playlist curation easy."[15]


Google Chromecast - On March 31, 2014, Google announced a deal that Rdio will be available on Google’s Chromecast in 12 countries.[16]

Tesla Motors - On February 6, 2014, Tesla Motors’ CEO Elon Musk announced Rdio will be integrated into its cars in Europe as the default dashboard audio service.[17]

Cumulus Media - On September 16, 2013, Cumulus Media announced a deal with Rdio that gave the second largest owner and operator of AM and FM radio stations in the United States an online outlet. This partnership gave Rdio broad access to its programming and promoted Rdio on Cumulus stations.[18]

Oi - On November 1, 2011, Rdio entered the Brazilian market by announcing a partnership with Oi, Brazil’s largest telecommunications company, under the brand name Oi Rdio.[19]


On March 14, 2014, Rdio acquired Indian Music streaming service Dhingana, to push global expansion.[20]


Launched in 2011, Rdio’s API allows developers to add music to a web or mobile application with the ability to search, access and play all of the artists, songs, albums, playlists, and charts in Rdio’s catalog.[21]

Similar organizations


  1. "Rdio - About Us". RDIO. Retrieved May 20, 2015. 
  2. "Rdio Site Overview". Alexa Internet. Retrieved May 20, 2015. 
  3. "Music subscription service Rdio launches". USA Today. August 3, 2010. Retrieved August 6, 2010. 
  4. 4.0 4.1 "Rdio - Availability". Rdio. Retrieved April 20, 2015. 
  5. 5.0 5.1 "Rdio music service throws open its doors". MacWorld. August 3, 2010. Retrieved August 9, 2010. 
  6. "Social Music Service Rdio Officially Launches". Digital Media Wire, Inc. August 3, 2010. 
  7. "Rdio Launches Personalized Music Streaming Recommendation Feature On Web". CEOWORLD Magazine. September 27, 2013. Retrieved September 27, 2013. 
  8. "Rdio introduces unlimited free streaming alongside subscriptions". Ars Technica. Retrieved April 16, 2014. 
  9. Roettgers, Janko. "Four years in the making, Vdio finally opens up to Rdio subscribers in the US and UK". Gigaom. Retrieved April 3, 2013. 
  10. "Rdio offers launches Vdio for TV, movies". 3 News NZ. April 4, 2013. 
  11. "End of Vdio Beta FAQ". 
  12. "Rdio Expands To 60 Countries". Rdio. May 19, 2014. Retrieved May 20, 2014. 
  13. "Rdio brings its music streaming service to India". Rdio. Retrieved Jan 15, 2015. 
  14. "Rdio free". Rdio. Retrieved April 16, 2014. 
  15. Anderson, Kyle (January 18, 2013). "What's the Best Music Service?". Entertainment Weekly (New York: Time Inc.): 14. 
  16. Darrell Etherington (March 31, 2014). "Rdio Adds Chromecast Support For TV Music Streaming". TechCrunch. Retrieved April 23, 2014. 
  17. Brittany Hillen (February 6, 2014). "Tesla taps Rdio for integrated audio service in Europe". Slashgear. Retrieved April 23, 2014. 
  18. Ben Sisario (September 15, 2013). "Online Music Service Rdio in Deal With Cumulus". The New York Times. Retrieved April 23, 2014. 
  19. Dante Cesa (November 1, 2011). "Rdio gets rechristened 'Oi Rdio' while vacationing in Brazil, has plans to visit Germany and Australia". Engadget. Retrieved April 23, 2014. 
  20. Pankaj Mishra (March 13, 2014). "Rdio Acquires India’s Troubled Music Streaming Startup Dhingana To Push For Global Expansion". TechCrunch. Retrieved May 20, 2014. 
  21. Leena Rao (March 11, 2011). "Social Music Startup Rdio Pushes Play Button For API, Affiliate Program". TechCrunch. Retrieved April 23, 2014. 

External links

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