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Rihanna 777 Documentary... 7Countries7Days7Shows

Rihanna 777 Documentary
Blu-ray/DVD cover
Genre Concert
Directed by
  • Toby L
  • Nicholas Abbott
Theme music composer
Country of origin United States
Original language(s) English
Running time 77 minutes
Original channel Fox
Original release
  • May 7, 2013 (2013-05-07)

Rihanna 777 Documentary... 7Countries7Days7Shows is the third live long-form video by Barbadian recording artist Rihanna. It was released on May 7, 2013 by Def Jam Recordings. An edited version aired on May 6 on the Fox Network. It features behind-the-scene look of the singer's 777 Tour, a seven-date tour where she performed seven concerts in seven different cities in seven different countries accompanied with a group of fans and more than 150 journalists. Promoting Rihanna's seventh studio album Unapologetic (2012).


Rihanna performing during the 777 Tour in Mexico City

Rihanna began "working on the new sound" for her seventh studio album in March 2012, even though she had not yet begun recording.[1] On September 12, 2012, Def Jam France announced via Twitter that Rihanna would release a new single the upcoming week while her seventh studio album is scheduled to be released in November 2012. However, the tweet was shortly deleted and replaced with another clarifying that more information will available the next day (September 13).[2] Via her official Twitter account, Rihanna posted series of "teasing" tweets announcing her seventh studio album.[3] On October 11, 2012, in one of her tweets revealed that the title of her new album is Unapologetic alongside with its cover.[4]

To further promote Unapologetic, on November 14, 2012, Rihanna embarked on a seven-date promotional tour entitled 777 Tour. She performed seven concerts each in a different city in North America and Europe in seven days to promote the release of the album.[5] The tour was promoted and supported by HTC Corporation; during the 777 tour, Rihanna was joined by elite group of fans and 150 journalists which represented 82 countries.[6] They flew with the singer aboard a chartered Boeing 777 twinjet to every venue she visited during the course of the tour.[6] The 777 Tour started on November 14 in Mexico City and continued on November 15 in Toronto, November 16 in Stockholm, November 17 in Paris, November 18 in Berlin, November 19 in London and ended on November 20 in New York City.[7]

Following its end, the tour was met with criticism from the journalists accompanying Rihanna.[8] Although they found it innovative and interesting, they criticized the concerts and travel delays and Rihanna's non-presence on the parties held on the jet.[8] In an interview with BBC Radio 1, the singer clarified her absence from the parties and said that it was a result of her resting so she could save her voice for the shows, "They all want you to host a party every time you get on the plane after a show but you really only have that time to sleep until you get to the next country... Sometimes it was a two-hour ride to the next country and that was all the sleep you would get."[9] Despite the criticism, following the end of the 777 Tour, both Unapologetic and the lead single "Diamonds" reached number one on the US Billboard 200 and Hot 100 charts respectively.[10]


The documentary was announced on March 19, 2013.[10] On April 4, the first official trailer for the documentary was released. The preview shows Rihanna boarding on a plane and also later preparing for a show along with the tagline, "One woman takes on the world".[11] A second trailer was released on April 16, on Rihanna's official website. It features the captain of the jet talking, the singer and her crew preparing for the shows, and intercuted scenes on the jet of the journalists and fans.[12] Rihanna 777 aired on May 6 on Fox Network in the United States.[10] Apart of that, on April 23 Roc Nation announced that the film will be released in DVD format and will feature several performances of Rihanna's songs including "Diamonds" and "Stay".[13] Rihanna 777 in DVD format was released on May 7 in Australia,[14] Canada,[15] Germany,[16] Italy,[17] Japan,[18] Spain,[19] Sweden[20] and the United States,[21] on May 10 in the Netherlands[22] and Poland[23] and on June 3 in France.[24]


Chart (2012) Peak
Belgian Music DVD Chart (Wallonia)[25] 2
Czech Music DVD Chart[26] 18
Dutch Music DVD Chart[27] 28
Italian Music DVD Chart[28] 19
Spanish Music Video Chart[29] 15
Swiss Music DVD Chart[30] 9
US Music Video Sales (Billboard)[31] 7

Release history

Country Date Format Label
Australia[14] May 7, 2013 DVD Universal Music Group
Canada[15] Def Jam Recordings
Germany[16] Universal Music Group
United States[21] Def Jam Recordings
Netherlands[22] May 10, 2013 Universal Music Group
France[24] June 3, 2013 Def Jam Recordings


  1. ^ "Rihanna on Katy Perry Collaboration: 'It's Gonna Happen'". Rap-Up. Devine Lazerine. Retrieved September 29, 2012. 
  2. ^ Lansky, Sam (September 12, 2012). "Rihanna’s New Album Due Out In November, Sources Say". Idolator. Buzz Media. Retrieved September 28, 2012. 
  3. ^ "Rihanna Teases New Album Details As She Launches Website Dedicated To Seventh Record". Capital FM. September 24, 2012. Retrieved November 23, 2012. 
  4. ^ "Rihanna Reveals New Album Title 'Unapologetic' And Raunchy Cover Artwork". Capital FM. October 11, 2012. Retrieved November 23, 2012. 
  5. ^ "Rihanna announces '777' Tour". Universal Music Canada. October 31, 2012. Retrieved October 31, 2012. 
  6. ^ a b Ramirez, Erika (October 31, 2012). "Rihanna Sets Seven-Day 777 Tour, Returns to 'SNL'". Billboard. Prometheus Global Media. Retrieved April 16, 2013. 
  7. ^ Ramirez, Erika (November 21, 2012). "Rihanna's 777 Tour Diary: Day Seven, New York City". Billboard. Prometheus Global Media. Retrieved November 12, 2012. 
  8. ^ a b "7 Lessons Learned From Rihanna's '777' Tour". Rolling Stone (Jann Wenner). November 21, 2012. Retrieved April 16, 2013. 
  9. ^ Cantor, Paul (November 27, 2012). "Rihanna Responds to 777 Tour Criticism". Complex (Complex Media). Retrieved April 16, 2013. 
  10. ^ a b c Danton, Eric R. (March 19, 2013). "Rihanna 777' Documentary Coming to Fox in May". Rolling Stone (Jann Wenner). Retrieved April 17, 2013. 
  11. ^ Copsey, Robert (April 4, 2013). "Rihanna '777' tour documentary trailer - video". Digital Spy. Nat Mags. Retrieved April 17, 2013. 
  12. ^ "New 777 Tour Documentary Trailer". Retrieved April 7, 2013. 
  13. ^ "New Documentary: 7COUNTRIES7DAYS7SHOWS: Rihanna's 777 Tour". Roc Nation. Retrieved April 24, 2013. 
  14. ^ a b "777 Tour: 7 Countries 7 Days 7 Shows". Retrieved May 3, 2013. 
  15. ^ a b "Rihanna 777 Documentary: 7countries7days7shows (2013)". (CA). Amazon Inc. Retrieved April 24, 2013. 
  16. ^ a b "Rihanna 777 Documentary: 7countries7days7shows (2013)" (in German). (DE). Amazon Inc. Retrieved April 24, 2013. 
  17. ^ a b "Rihanna 777 Documentary: 7countries7days7shows (2013)" (in Italian). (IT). Amazon Inc. Retrieved April 24, 2013. 
  18. ^ a b "Rihanna 777 Documentary: 7countries7days7shows (2013)" (in Japanese). (JP). Amazon Inc. Retrieved May 3, 2013. 
  19. ^ a b "Rihanna 777 Documentary: 7countries7days7shows (2013)" (in Spanish). (ES). Amazon Inc. Retrieved April 24, 2013. 
  20. ^ a b "Rihana 777 - A Tour Documentary (Musik-DVD)" (in Swedish). Retrieved May 3, 2013. 
  21. ^ a b "Rihanna 777 Documentary: 7countries7days7shows (2013)". (US). Amazon Inc. Retrieved April 24, 2013. 
  22. ^ a b "Rihanna - 777 Tour...7Countries7Days7Shows" (in Dutch). Retrieved May 3, 2013. 
  23. ^ a b "777 Tour: 7 countries, 7 days, 7 shows" (in Polish). EMPIK. Retrieved May 3, 2013. 
  24. ^ a b "777 tour" (in French). (FR). Amazon Inc. Retrieved May 3, 2013. 
  25. ^ "10 DVD Musicaix - 18/05/2013" (in French). Ultratop. Retrieved December 28, 2012. 
  26. ^ "TOP 20 Hudební video – Rihanna 777 Tour DVD" (in Czech). IFPI Czech Republic. Retrieved January 4, 2013. 
  27. ^ "Dutch DVD Music Top 30 – 23/05/2013" (in Dutch). MegaCharts. Hung Medien. Retrieved August 21, 2012. 
  28. ^ "Classifica settimanale WK 22 (dal 27-05-2013 al 02-06-2013)" (in Italian). Federation of the Italian Music Industry. Retrieved January 3, 2013. 
  29. ^ "Top 20 DVD - 2013, semana 2" (PDF) (in Spanish). Promusicae. Retrieved December 27, 2012. 
  30. ^ "Schweizer Hitparade - Musik-DVD Top 10 - 02.06.2013" (in German). Schweizer Hitparade. Retrieved January 4, 2013. 
  31. ^ "Music Video Sales for issue date May 25, 2013 (subscription required)". Prometheus Global Media. Retrieved February 3, 2013. 

External links