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Shine America

Shine America
  • Television production
  • Distribution
  • Shine Americas
  • Shine USA
  • Reveille Productions
Founded March 15, 2012 (2012-03-15)
Headquarters Los Angeles, California, United States
Key people
Owner Shine Group
(21st Century Fox)

Shine America is an American division of Shine Group that was founded on March 15, 2012 as a merger of Shine Americas, Shine USA, and Reveille Productions.[1] Rich Ross was named Chief Executive Officer for Shine America in October 2012.[2]

Shine America produces and distributes scripted and unscripted television and digital content and through its global Shine 360˚ division. Shine America has produced original series including The Biggest Loser, Tabatha Takes Over, The Face, and Parental Control; adaptations of Shine Group formats MasterChef, Minute to Win It, and One Born Every Minute; long-running scripted shows The Office, Ugly Betty, and The Tudors; and over 20 original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these with sponsors such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group's distribution arm, Shine International, Shine America distributes to more than 150 countries.


Shine America originally started out as Reveille Productions, an independently owned television and motion picture studio and production company based in Los Angeles. The studio was founded by Ben Silverman in March 2002. The name Reveille is based on the bugle call used to wake up military personnel; the company logo features a bugler in action.

In 2007, Silverman accepted the job as the new entertainment head at NBC. However, because of the arrangement, he could not profit from any further projects associated with Reveille but continued to work on shows prior to his NBC deal. Silverman left NBC in 2009.

In February 2008, Elisabeth Murdoch's Shine Group bought Reveille for $125 million [1]. Also the same year, ShineReveille International made a deal with Merv Griffin Entertainment to distribute all of MGE programming overseas.

In March 2012, Reveille became known as Shine America.




International distribution

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