The Asian Awards
|The Asian Awards|
File:The Asian Awards Logo.jpg|
The Asian Awards Logo
|Awarded for||Honouring Asian Excellence|
|Presented by||Paul Sagoo|
The Asian Awards is an award ceremony which takes place in the United Kingdom that recognises and rewards exemplary achievement across 14 categories that include business, philanthropy, entertainment, culture and sport. Nominees are selected by an independent judging panel consisting a panel co-chaired by Baroness Verma of Leicester and Nat Wei, Baron Wei. The Asian Awards, reward outstanding achievement from within the Asian community. In 2010 and 2011, the awards were only open to those born in or with direct family origin from India, Sri Lanka, Pakistan, or Bangladesh. In 2013, the Asian Awards were opened to all people of both South and Eastern Asian origin. This pan-Asian expansion continued through to the 4th and 5th Asian Awards. The 6th Asian Awards will take place on April 2016 in London.
The Asian Awards, an annual awards ceremony founded by businessman Paul Sagoo through his Lemon Group company. The awards also support charities through the event.
The 1st Asian Awards took place on 26 October 2010 and was hosted by Lord Sebastian Coe. The 2010 Asian Awards featured a presentation of The Lifetime Achievement Award that was presented to Amitabh Bachchan. A live musical performance was provided by Sonu Nigam. The 2010 Peoples Choice Award, voted entirely by the public, was won by Sachin Tendulkar. On the night itself, images of all winners were broadcast in Times Square.
The 2nd Asian Awards was again hosted by Lord Sebastian Coe on 18 October 2011. The 2011 Asian Awards featured a presentation of The Lifetime Achievement Award that was presented to Asha Bhosle in addition Lord Coe presented a Guinness World Record for Most Recorded Artist of all time at over 11,000 recordings. The Founder's Award, an award given directly by the founders Paul Sagoo and UBM, was presented posthumously to Freddie Mercury. His mother and sister were presented the award by Freddie's former band member Brian May 
The Asian Awards did not take place in 2012 and no official reason has been cited although the event was moved from its regular October date to April 2013.
The 3rd Asian Awards was hosted by Lord Sebastian Coe on 16 April 2013. The event was opened by Founder Paul Sagoo and followed by a keynote speech from the UK Chancellor of the Exchequer George Osborne. The awards were expanded to include winners from all Asian countries (China, Singapore, Japan, Hong Kong, Malaysia and others) as well as the traditional South Asian countries from which winners had been honoured previously. In addition to the winners, other notable guests in attendance included Peter Andre, Princess Michael of Kent, Preeya Kalidas, Colin Jackson, Tasmin Lucia-Khan, Elen Rivas and Beverley Knight. Sir Ben Kingsley was given the Fellowship award and the late Bruce Lee was honoured with the Founders Award which was collected by his widow Linda Lee Cadwell.
In addition to the winners, other notable guests in attendance included Zayn Malik, Simon Hughes, Preeya Kalidas, Jeremy Hunt (politician), Tasmin Lucia-Khan, Amy Willerton, Nitin Ganatra, Nina Wadia, Amol Rajan, Gurinder Chadha and Naughty Boy. Jackie Chan was given the Fellowship award and friend of the late Nelson Mandela, Ahmed Kathrada was honoured with the Founders Award which was presented by Hollywood actor Idris Elba.
The 5th Asian Awards was hosted by previous Asian Awards winner Gok Wan on 17 April 2015. The event was opened by Founder Paul Sagoo followed by the cast of Bend It Like Beckham the Musical who performed a song from the musical.  The event was headlined by the British Asian Trust.
In addition to the winners, other notable guests in attendance included Gary Linekar, Preeya Kalidas, Gurinder Chadha, Tasmin Lucia-Khan, Mila Kunis, Nitin Ganatra, Meera Syal, Ozwald Boateng, Colin Jackson, Adil Ray, Kelly Hoppen, Rishi Rich, Russell Peters, Paul Chowdhry, Shabana Azmi, Amar Bose and Naughty Boy. The late founder of the Bose Corporation, Amar Bose was honoured with the Founders Award which was received by his daughter Maya Bose. 
- Twitter and Post Event Reaction
The Asian Awards trended worldwide on Twitter at the number one spot for over 4 hours and specifically trended in India at the number 1 spot for nearly 2 days. The media particularly commented on the presence of Zayn Malik's attendance as it was the first time since his split from the band One Direction. Post the awards, Founder, Paul Sagoo commented (through social media) on the lack of TV coverage from the British television networks.
The Awards also broke 2 specific twitter records by having the most tweeted tweet by an Indian (that a picture of Shah Rukh Khan and Zayn Malik and also the very same tweet was the most popular "Selfie" of 2015.
The following were recipients at the 2nd Asian Awards.
The following were recipients at the 3rd Asian Awards.
The following were recipients at the 4th Asian Awards which took place on 4 April 2014.
The following were recipients at the 5th Asian Awards which took place on 17 April 2015.
- Prestigious New International Asian Awards Launched,  18 June 2010
- Celebrities raise over £100,000 for Save the Children at Asian Awards launch, , 28 October 2010]
- "4th Asian Awards to take place on 4/4/14 in London". Ethnic Now. 7 November 2013. Retrieved 26 January 2014.
- International Awards Launched to Honour Asian Achievement
- Lord Coe to Present The Asian Awards
- Yash Chopra does it again
- Sachin Bags Peoples Choice Award
- Yash Chopra in Times Square
- Photos of Winners in Times Square
- The Asian Awards 2011 Honours Freddie Mercury
- The Prestigious Asian Awards 2013 coming on 16 April
- Asian Awards recognise excellence and achievement
- Asian Awards Expands to include all Asian Countries
- Celebrities attend The Asian Awards
- Sir Ben Kingsley and Bruce Lee Honoured at the Asian Awards
- Asian Awards Winners on the Night
- List of Winners at the Asian Awards 2010
- The Asian Awards Winners List, PRNewswire, 3 November 2010; retrieved 22 September 2011.
- Sunil Mittal Bags Award
- Sachin wins Asian Awards
- List of Winners at the Asian Awards 2011
- Winners at the Asian Awards 2013