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Trend Micro

Trend Micro Inc.
Public (K.K.)
Traded as TYO: 4704
Industry Security software
Founded USA (1988)
Founder 陳怡樺 (Eva Chen)
張明正 (Steve Chang)
Headquarters 〒 151-0053
1 No. 2 - chome, Shibuya-ku Yoyogi
Tokyo, Japan
Area served
Key people
Eva Chen (CEO)
Mahendra Negi (CFO)
Wael Mohamed (COO)
Steve Chang (Chairman)
Products Trend Micro Internet Security (aka PC-cillin and VirusBuster), Deep Security, Deep Discovery, OfficeScan, Smart Surfing for Mac, Titanium Internet Security for Netbooks, Worry-Free Business Security, Hosted Email Security, Worry-Free Business Services, InterScan Web Security, InterScan Web Security as a Service, InterScan Messaging Security, Data Loss Prevention, Core Protection for Virtual Machines, Enterprise Security Suite, HouseCall, Web Protection Add-on, Smart Surfing for the iPhone, HijackThis
Revenue 11px ¥ 115,205 million (2014)[1]
11px ¥ 33,652 million (2014)
#redirect Template:If affirmed 11px ¥ 22,303 million (2014)
Number of employees
11px 5,258

Trend Micro Inc. (TYO: 4704) (Japanese: トレンドマイクロ株式会社 Torendo Maikuro Kabushiki-Gaisha; Chinese: 趨勢科技) is a global security software company founded in Los Angeles, California with global headquarters in Tokyo, Japan, and regional headquarters in Asia, Europe and the Americas. The company develops security software for servers, cloud computing environments, and small business. Its cloud and virtualization security products provide cloud security for customers of VMware,[2] Amazon AWS,[3] Microsoft Azure[4] and vCloud Air. Eva Chen serves as Trend Micro’s chief executive officer, a position she has held since 2005 when she succeeded founding CEO Steve Chang. Chang serves as chairman of Trend Micro.[5]


The company was founded in 1988 in Los Angeles by Steve Chang (張明正, Chang Ming-cheng), his wife, Jenny Chang, and her sister, Eva Chen (陳怡樺) The company was established with proceeds from Steve Chang’s previous sale of a copy protection dongle to a United States-based Rainbow Technologies.[6] Shortly after establishing the company, its founders moved headquarters to Taipei.[7]

In 1992, Trend Micro took over a Japanese software firm to form Trend Micro Devices and established headquarters in Japan. It then made an agreement with CPU maker Intel under which it produced an anti-virus product for local area networks (LANs) for sale under the Intel brand. Intel paid royalties to Trend Micro for sales of LANDesk Virus Protect in the United States and Europe, while Trend paid royalties to Intel for sales in Asia. In 1993, Novell began bundling the product with its network operating system.[7] In 1996 the two companies agreed to a two-year continuation of the agreement in which Trend was allowed to globally market the ServerProtect product under its own brand alongside Intel's LANDesk brand.

Trend Micro was listed on the Tokyo Stock Exchange in 1998 under the ticker 4704.[6] The company began trading on the United States-based NASDAQ stock exchange in July 1999.[8]

In 2004, founding chief executive officer Steve Chang decided to split the responsibilities of CEO and chairman of the company.[6] Company co-founder Eva Chen succeeded Steve Chang as chief executive officer of Trend Micro in January 2005.[5] Chen had most recently served as the company’s chief technology officer since 1996 and before that executive vice president since the company’s founding in May 1988.[5] Steve Chang retained his position as company chairman.[5] In May, Trend Micro acquired Braintree, Massachusetts-based antispyware company InterMute for $15 million.[9] Trend Micro had fully integrated InterMute’s SpySubtract antispyware program into its antispyware product offerings by the end of that year.[9][10] In June 2005 Trend Micro acquired Kelkea, a San Jose, California-based developer of antispam software.[11] Kelkea developed Mail Abuse Prevention System (MAPS) and IP filtering software that allowed internet service providers to block spam and phishing scams.[12] Kelkea chief executive officer Dave Rand was retained by Trend Micro as its chief technologist for content security.[11]

In March 2007, Trend Micro acquired freeware antispyware program HijackThis from its creator Merijn Bellekom for an undisclosed sum.[13][14] Trend Micro delisted its depository shares from the NASDAQ stock exchange in May.[15] Later that year, in October, Trend Micro acquired Mountain View, California-based data loss prevention software developer Provilla.[16] Provilla was the creator LeakProof, software that allowed companies to block the transmission of sensitive data and warn security managers about transmission attempts.[16]

Trend Micro acquired Identum in February 2008 for an undisclosed sum.[17] Identum, which was founded in and later spun-off from the University of Bristol cryptography department, developed ID-based email encryption software.[17] The two companies were originally in talks for Trend Micro to license Identum’s technology, but Trend Micro later decided to purchase the firm outright.[17] Identum was renamed Trend Micro (Bristol) and its encryption technology was integrated into existing Trend Micro products.[18] Existing Identum products were continued but sold under the Trend Micro brand.[18] Also that year, Trend Micro sued Barracuda Networks for the latter's distribution of ClamAV as part of a security package.[19] Trend Micro claimed that Barracuda's use of ClamAV infringed on a software patent owned by Trend Micro for filtering viruses on an Internet gateway.[19]

In April 2009, Trend Micro acquired Ottawa, Ontario Canada-based Third Brigade for an undisclosed sum.[20] Third Brigade developed host-based intrusion prevention and firewall software that had been used by Trend Micro in its Trend OfficeScan anti-malware suite for two years prior to acquiring Third Brigade.[20] Third Brigade was reincorporated as Trend Micro Canada Technologies.[21]

Trend Micro acquired Leeds, England-based humyo in June 2010 for an undisclosed sum.[22] humyo provided cloud-based data storage and synchronization services to small businesses and individuals.[22][23] Later that year, in November, Trend Micro acquired Mobile Armor. Mobile Armor was a developer of full disk, file and folder, and removable media encryption for mobile devices.[24] Trend Micro integrated the company’s technology into a centrally-managed platform for mobile device security.[24]

In June 2012, Trend Micro acquired Marlborough, Massachusetts-based Secure Sockets Layer (SSL) certificate provider AffirmTrust for an undisclosed sum.[25] Trend Micro followed up with another acquisition, Taiwanese advanced network security firm Broadweb, in October 2012.[26] Broadweb was a developer of deep packet inspection technology that had the ability to block malicious data packets in real-time.[26] The technology was integrated into Trend Micro’s Custom Defense Solution, a suite that was designed to provide network-wide visibility and protection against advanced attacks and threats.[27]

Trend Micro relocated its US headquarters to the Las Colinas area of Irving, Texas in September 2013.[25] The relocation allowed the company to consolidate operations previously housed in Cupertino, California and Arlington, Texas.[25][28]

In September 2014, Trend Micro began a three-year partnership with INTERPOL wherein Trend Micro shared with the international police organization information on cybercrime threats via the company’s Threat Intelligence Service. According to INTERPOL, the information helped the international police organization and its 190 member countries decrease cybercrime on a global scale. Trend Micro also provided a cybercrime investigation training program to INTERPOL.[29]


Consumer products

Trend Micro provides multiple security programs for consumers, including Trend Micro Antivirus+ Security, Trend Micro Internet Security, Trend Micro Maximum Security, Trend Micro Premium Security, and Trend Micro Antivirus for Mac. Additional tools available to consumers include Trend Micro SafeSync for backing up and syncing data between computers and mobile devices and Password Manager, which allows users to manage passwords and login IDs.[30]

Trend Micro also offers security software for mobile devices, including Mobile Security & Antivirus for Android, Mobile Security & Antivirus for iOS, Smart Surfing for iPhone and SafeSync Mobile.[30]

Small business products

Trend Micro offers Worry-Free Business Security Standard and Advanced on-premise security suites for small businesses. The company also provides for small businesses Worry-Free Business Security Services, a cloud-based security suite hosted by Trend Micro, and InterScan Messaging Hosted Security.[31]

Enterprise and medium business products

Trend Micro Enterprise products offer comprehensive protection from the endpoint and mobile devices to servers, datacenter, network and the cloud. Products offered by Trend Micro Enterprise include OfficeScan, Deep Security, Deep Discovery, InterScan Web Security, InterScan Web Security as a Service, InterScan Messaging Security, ScanMail for Microsoft Exchange, and ServerProtect.[32]

Free tools

Trend Micro acquired the OSSEC project along with its acquisition of Third Brigade, and has promised to keep it open source and free.[33] The company also maintains multiple free security tools, including Browser Guard, HijackThis, HouseCall, Dr. Cleaner for Mac, RootkitBuster, RUBotted, Smart Surfing for iPhone, and Threat Resource Center.[34]


HouseCall is a free web-based utility which scans for and cleans computers of viruses, Trojans, spyware, and other malware. It performs additional security checks to identify and fix vulnerabilities to prevent reinfection. According to Trend Micro HouseCall is compatible with all browsers and the following operating systems: Windows XP (32-bit) Home or Professional; Windows Vista (32-bit, 64-bit) Ultimate, Business, Home Premium, or Home Basic; and Windows 7, RC (32-bit, 64-bit); and Windows 8. HouseCall version 7.1 allowed users to perform a Full Scan, Quick Scan, or Custom Scan.[35]


HijackThis is a freeware open source anti-malware application for Microsoft Windows. It scans a user’s hard drive and registry for irregularities in Windows installations.[36] Experienced users can review the log files generated by HijackThis to fix security threats.[37]


In June 2008, Trend Micro introduced Trend Micro Smart Protection Network, a cloud-client content security infrastructure that delivers global threat intelligence to protect customers from online threats, such as data stealing malware, phishing attacks, and other web, email, and mobile threats. In 2012, Trend Micro added big data analytics to its Smart Protection Network.[38] Big data analytics allow the network to use behavioral-based identification methods to identify new security threats.[38] The network also combines in-the-cloud technologies with other client-based antivirus technologies to reduce dependency on conventional pattern file downloads on the endpoint.[39] Threat information from Trend Micro’s Smart Protection Network is deployed in real time to the company’s security software portfolio.[40]

Trend Micro receives its threat intelligence from TrendLabs, the company’s research, development, and support center. TrendLabs has ten labs worldwide, and is headquartered in the Philippines and employs 1,200 security experts and engineers.[41] The company’s Singapore-based lab provides malware forensics and analysis.[42]

See also


  1. ^ "2014 Financial Data" (PDF). Trend Micro. 2015-02-19. 
  2. ^ Eduard Kovacs (27 August 2013). "Trend Micro Teams Up with VMware Deep Security Integrated with VMware NSX". Softpedia. Retrieved 15 March 2015. 
  3. ^ Ellen Messmer (25 June 2014). "Gartner: Best practices for Amazon AWS security". Network World. Retrieved 15 March 2015. 
  4. ^ Eduard Kovacs (13 May 2014). "Trend Micro and Microsoft Expand Partnership to Provide Security to Azure Customers". Softpedia. Retrieved 15 March 2015. 
  5. ^ a b c d "Trend Micro". South China Morning Post. 23 November 2004. 
  6. ^ a b c M.L. Cohen (2009). "Trend Micro Inc.". In Jay P. Pederson. International Directory of Company Histories 97. St. James Press. pp. 429–432. 
  7. ^ a b Eugenia Yun (July 2001). "Hard Sell for Software". Retrieved 15 March 2015. 
  8. ^ "New Stock Listings". The Wall Street Journal. 12 July 1999. 
  9. ^ a b Hiawatha Bray (11 May 2005). "Japanese Firm to Buy Braintree's Intermute for $1.5M". The Boston Globe. 
  10. ^ Jack Kapica (31 October 2005). "Trend Micro steps up fight against hackers". The Globe and Mail. 
  11. ^ a b "Trend Micro tackles spam with Kelkea buy; The antivirus company's purchase of Kelkea beefs up its spam credentials and sets it on the road to tackling phishing.". CNET. 14 June 2005. 
  12. ^ "News bits". Network World. 20 June 2005. 
  13. ^ Neil J. Rubenking (13 March 2007). "Free HijackThis Tool Acquired by Trend Micro". PC Magazine. 
  14. ^ Ellen Messmer (14 March 2007). "Trend Micro acquires HijackThis antispyware; HijackThis to remain as freeware for public use". Network World Fusion. 
  15. ^ "Trend Micro Notice Regarding Completion of Delisting of Its ADRs from NASDAQ" (Press release). PR Newswire Asia. 1 June 2007. 
  16. ^ a b Ellen Messmer (25 October 2007). "Trned Micro buys data=leak specialist Provilla". Network World Fusion. 
  17. ^ a b c "Data spy-beater sold to us rival". Bristol Evening Post. 28 February 2008. 
  18. ^ a b "Trend Micro Purchases Identum for Identity-Based Email Encryption". Wireless News (Press release). 1 March 2008. 
  19. ^ a b Extremetech Staff (29 January 2008). "Update: Barracuda Takes on Trend Micro over ClamAV Patents". PC Magazine. Retrieved 15 March 2015. 
  20. ^ a b Ellen Messmer (29 April 2009). "UPDATE: Trend Micro acquiring Third Brigade as part of data-center security strategy". Network World. Retrieved 15 March 2015. 
  21. ^ Rafael Ruffolo (29 April 2009). "Trned Mciro buys Third Brigade, gains Canadian presence". IT World Canada. Retrieved 15 March 2015. 
  22. ^ a b Lance Whitney (14 June 2010). "Trend Micro to buy cloud storage provider Humyo". CNET. Retrieved 15 March 2015. 
  23. ^ Chris Mellor (14 June 2010). "Trend Micro lays down bread for humyo cloud service". The Register. Retrieved 15 March 2015. 
  24. ^ a b Tony Bradley (29 November 2010). "Trend Micro Boosts Data Protection with Mobile Armor Purchase". PC World. Retrieved 15 March 2015. 
  25. ^ a b c Don Seiffert (27 June 2012). "AffirmTrust acquired by billion-dollar Japanese company". Boston Business Journal. Retrieved 15 March 2015. 
  26. ^ a b Charlie Osbrone (10 October 2013). "Trend Micro acquires advanced persistent threat defender Broadweb". ZDNet. Retrieved 15 March 2015. 
  27. ^ Tina Costanza (10 November 2013). "Trend Micro to enhance networks' protection with Broadweb acquisition". Silicon Republic. Retrieved 15 March 2015. 
  28. ^ "Trend Micro Opens New Global Operations Headquarters". Security Week. 18 September 2013. Retrieved 15 March 2015. 
  29. ^ Leon Spencer (1 October 2014). "Trend Micro to share threat information with Interpol". ZDNet. Retrieved 15 March 2015. 
  30. ^ a b "All Products and Free Trials". Trend Micro. Retrieved 15 March 2015. 
  31. ^ "All Products and Free Trials". Trend Micro. Retrieved 15 March 2015. 
  32. ^ "All Products and Free Trials". Trend Micro. Retrieved 15 March 2015. 
  33. ^ "Trend Micro to Acquire Third Brigade". 29 April 2009. Archived from the original on 29 June 2009. Retrieved 15 March 2015. 
  34. ^ "All Products and Free Trials". Trend Micro. Retrieved 15 March 2015. 
  35. ^ Sally Wiener Grotta (13 February 2010). "Trend Micro HouseCall Helps Find and Destroy Malware". PC World. Retrieved 15 March 2015. 
  36. ^ Jon L. Jacobi (9 May 2012). "Stop Spyware in Its Tracks With Open-Source HijackThis". PC World. Retrieved 15 March 2015. 
  37. ^ "Trend Micro HijackThis". CNET. 1 October 2014. Retrieved 15 March 2015. 
  38. ^ a b Fahmida Y. Rashid (7 August 2012). "Trend Micro Adds Big Data Capabilities to its "Smart Protection Network" for Enhanced Cloud, Mobile and Targeted Attack Protection". SecurityWeek. Retrieved 15 March 2015. 
  39. ^ Stefanie Hoffman (18 June 2008). "Trend Micro Releases New 'Smart Protection Network'". CRN. Archived from the original on 24 September 2010. Retrieved 15 March 2015. 
  40. ^ Ellen Messmer (6 August 2012). "Trend Micro package protects against unpatched exploits". Network World. Retrieved 15 March 2015. 
  41. ^ "PH is hub of technology giant". Manila Standard Today. 3 February 2013. Retrieved 15 March 2015. 
  42. ^ Ellyne Phneah (21 August 2013). "Trned Micro establishes forensics research lab in S'pore". ZDNet. Retrieved 15 March 2015. 

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