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Viacom Media Networks

Viacom Media Networks
Formerly called
MTV Networks (1984–2011)
Division of Viacom
Industry Entertainment, cable and satellite television
Founded New York City, New York (July 1984 (1984-07))
Founder Robert Pittman
Headquarters 1515 Broadway, 44th Floor
New York City, NY 10036-5797
, United States
Key people
Doug Herzog (President, Viacom Music and Entertainment Group)
Cyma Zarghami (President, Viacom Kids & Family Group)
Owner Warner-Amex Satellite Entertainment (1984–1986)
Viacom (original) (1987–2005)
Viacom (2006–Present)
Website Viacom Brands
File:MTV Networks logo.svg
Logo as MTV Networks.

Viacom Media Networks (previously MTV Networks), is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States. Sibling to Viacom Media Networks is Viacom International Media Networks.

The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable assets of Warner-Amex Satellite Entertainment, renaming it MTV Networks, Inc.[1] Warner-Amex originally created and owned Nickelodeon, MTV, VH1 and The Movie Channel (TMC).

Viacom acquired 66% of the company in 1985, and then acquired the remaining interest in 1986. It was then folded into Viacom International Inc., a subsidiary of Viacom Inc., and is no longer a distinct legal entity.

Cable channels owned by Viacom Media Networks

Viacom Media Networks' family of brands is divided into three sections, based on the type of television programming and audiences they serve.[2]

Music and Entertainment Group

Kids & Family Group

BET Networks[2]

Former channels


1Channel created by Warner-Amex Satellite Entertainment prior to 1984.
2Channel originally owned by CBS, became part of MTV Networks when CBS merged with Viacom.
3Created as VH1 Country prior to Viacom/CBS merger.
4Channel was originally known as VH1 MegaHits before being discontinued in July 2005 to facilitate Logo launch.
5Channel was originally known as Noggin before being rebranded as Nick Jr. in 2009. Co-owned with Sesame Workshop from 1999 to 2002.
6Channel was originally known as The N before being rebranded as TeenNick in 2009.
7Channel started as Ha!, merged with HBO's The Comedy Channel the following year, became fully owned by Viacom in 2003.
8Channel originally known as The Nashville Network until 2000 and The National Network until 2003.
9Co-owned with sister company Paramount, Lionsgate and MGM. Viacom Media Networks handles operations.
10Channel was originally known as Nicktoons TV until 2003 when it was rebranded as Nicktoons which was rebranded again as Nicktoons Network in 2005 and finally rebranded yet again as Nicktoons once more in 2009.

Internet properties

The company also owns internet properties, such as Atom Films, Addicting Games, MTV News, MTV International, Rhapsody,, iFilm, GoCityKids,, GameTrailers, Xfire,,,[3] and Quizilla.[4] MTV Networks has also made a partnership with Nexon to promote its Neopets service.

Game properties

Viacom had a game division called MTV Games, which used to publish the Rock Band and Dance Central series by Harmonix Music Systems, its former subsidiary. Dance Central was the last game from MTV Games before its closure, but will be resurrected in 2012 and will not publish the Rock Band and Dance Central series, as it will focus on other games, starting with The Age of Decadence by Iron Tower Studio. MTV Networks opened another game division called 345 Games in New York City and it will start to publish future games. The Rock Band series and the Dance Central series will be published by Warner Bros. Games. The first game published by 345 Games was Ugly Americans: Apocalypsegaddeon based on the Comedy Central TV series, Ugly Americans. Recently, 345 games has announced a video game based on the popular MMA franchise, Bellator Fighting Championships.

Viacom International Media Networks

Viacom International Media Networks is a division of Viacom International. Its headquarters are based in New York, London, Warsaw and Buenos Aires. It consists of 64 localized MTV channels, MTV Live HD, VH1 (6 in total), Nickelodeon, TMF, VIVA, Comedy Central, Game One, Neopets, GameTrailers, Nitrome Limited, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 560 million households in 162 countries and 33 languages via more than 150 locally programmed and operated TV channels and more than 350 digital media properties.

The Viacom International Media Networks network consists of:

Viacom Media Networks Rating Issues

In Fall 2012, media analysts began to report that ratings amongst some of MTV Networks leading brands in the U.S. including MTV, Comedy Central and Nickelodeon are experiencing falls in viewership unlike other US broadcasters.[6][7]

It has been reported that MTV Networks portfolio of channels fourteen of the 16 channels in the MTV and Nickelodeon families had viewership declines in September, according to Sanford C. Bernstein analyst Todd Jeunger, citing Nielsen data. MTV, Comedy Central and Nickelodeon are of most concern to investors. The three account for roughly 50% of Viacom's operating profit, estimates David Bank of RBC Capital Markets.

See also


  1. "BUSINESS PEOPLE ; A Chief Is Named By MTV Networks". The New York Times. The New York Times Company. July 19, 1984. Retrieved June 1, 2014. 
  2. 2.0 2.1 "Viacom". Viacom. Retrieved 2012-05-31. 
  3. Frank Ahrens (2006-08-10). "Viacom's MTV unit buys Atom Entertainment for its film, gaming web sites". The Washington Post. Retrieved 2006-10-16. 
  4. "Viacom's MTV buys teen online community website". Forbes. 2006-10-16. Retrieved 2006-10-16. [dead link]
  5. "MTV Latin America Confirms Rock Band Thirty Seconds to Mars to Perform at... - MEXICO CITY, July 16 /PRNewswire/". Mexico: Retrieved 2012-05-31. 
  6. Jannarone, John (2012-10-28). "Audiences Fall for MTV, Comedy Central". The Wall Street Journal. Retrieved 2013-06-22. 
  7. Flint, Joe (2012-10-10). "MTV has big ratings issue, analyst warns". Los Angeles Times. Retrieved 2013-06-22. 

External links