Vogue (British magazine)
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|Former editors||Elizabeth Tilberis|
|Publisher||Condé Nast Publications|
The British edition of Vogue is a fashion magazine that has been published since the autumn of 1916. The magazine's current editor stated that, “Vogue’s power is universally acknowledged. It’s the place everybody wants to be if they want to be in the world of fashion" and 85% of the magazine’s readers agree that “Vogue is the Fashion Bible”. The magazine is considered to be one that links fashion to high society and class, teaching its readers how to ‘assume a distinctively chic and modern appearance’. As a branch-off of American Vogue, British Vogue is a magazine whose success is based upon its advertising rather than its sales revenue. In 2007, it ran 2,020 pages of advertising at an average of £16,000 a page. It is deemed to be more commercial than other editions of Vogue. British Vogue is the most profitable British magazine as well as the most profitable edition of Vogue besides the US and China editions.
During the First World War, Condé Nast, Vogue’s publisher, had to deal with restrictions on overseas shipping as well as paper shortages in America. The British edition of Vogue was the answer to this problem, providing Vogue fashion coverage in the British Isles when it was not practicable to receive it in the usual way. Under the London edition's first editor, Elspeth Champcommunal, the magazine was essentially the same as the American edition, except for its British English spellings. However, Champcommunal thought it important that Vogue be more than a fashion magazine. It featured articles on ‘society and sporting news… Health and beauty advice… travelogues… and editorials’, making it a 'skillfully mixed cocktail'. Champcommunal held her editorial position until 1922.
Under its second editor, Dorothy Todd, a renowned Vogue editor due to her boldness, especially in her movement to blend the arts and fashion, the magazine shifted its focus from fashion to literature, featuring articles from Clive Bell about art exhibitions in Paris. There were also notable features from good writers such as Virginia Woolf and Aldous Huxley. Due to Todd's changes, the magazine lost much of its audience, and she spent only two years as editor. British Vogue is not believed to have really taken off until after its third editor, Alison Settle, was appointed in 1926.
Under Audrey Withers (editor from 1940 to 1960), the magazine again took a literary direction, and during the Second World War it even took part in reporting the war. In 1944, the American photographer Lee Miller persuaded Withers to send her to Normandy to produce an article on wartime nursing; Miller then followed the Allied advance through Europe, reporting the liberation of Paris and sending a story from Buchenwald.
British Vogue today
British Vogue’s current editor-in-chief is Alexandra Shulman, who took the reins in 1992. During her time as editor, the magazine has drawn more than a million readers. Shulman is especially known for developing collector’s issues of British Vogue, such as the ‘Gold Millennium Issue’ where celebrities and supermodels such as Kate Moss can be found on the cover. Shulman is also praised for her use of up and coming photographers like Mario Testino.
The editor has also become known for her attempt to change the face of fashion. She has pushed designers to stop using 'size-zero' models. Shulman stated that "super-skinny models are no longer acceptable," receiving positive notes from women all over the world.
Today, British Vogue has become quite modernised. On the magazine’s website (vogue.co.uk) there are more than 25 fashion blogs on beauty, fashion, and culture. You can also find VogueTV which features recent fashion videos from catwalks to interviews with models and designers.
Editor: Alexandra Shulman
Creative Director: Jaime Perlman
Deputy Editor: Emily Sheffield
Managing Editor: Frances Bentley
Fashion Director: Lucinda Chambers
Executive Fashion Editor: Serena Hood
Senior Contributing Fashion Editor: Jane How
Fashion Bookings Editor: Rosie Vogel-Eades
Sittings Editor: Nura Khan
Senior Fashion Assistant: Lucy Bower
Fashion Assistants: Florence Arnold, Beatriz De Cossio
Fashion Bookings Coordinator: Rhia Jones
Fashion Coordinator: Philippa Durell
Jewellery Editor: Carol Woolton
Merchandise Editor: Helen Hibbird
Fashion Features Director: Sarah Harris
Fashion Features Editor: Laura Weir
Junior Fashion Features Associate: Julia Hobbs
Junior Style Associate: Naomi Smart
Beauty and Health Director: Nicola Moulton
Deputy Beauty and Health Editor: Lauren Murdoch-Smith
Beauty Assistant: Lottie Winter
Features Editor: Susie Rushton
Editor-At-Large: Fiona Golfar
Commissioning Editor: Violet Henderson
Features Assistant: Louisa McGillicuddy
Art Director: Felix Neil
Senior Art Editor: Rasha Kahil
Art Editor: Jane Hassanali
Designer: Boatema Amankwah
Picture Editor: Michael Trow
Deputy Picture Editor: Rachel Lucas-Craig
Picture Researcher: Katie Lowe
Art Coordinator: Diana Duah
Digital Asset Manager: Venetia Van Hoorn Alkema
Tablet and Mobile Producer: Lee Wallwork
Art Production Assistant: Philip Jackson
Chief Sub Editor: Clare Murray
Deputy Chief Sub Editor: Helen Bain
Sub Editors: Vanessa Harris, Stephen Patience, Victoria Willan
Special Events Editor: Sacha Forbes
Personal Assistant to the Editor: Charlotte Pearson
Editorial Assistant: Elizabeth White
Paris Coordinator: Sigrid Larrivoire
Editorial Business Manager: Rebecca Spry
Acting Editorial Business Manager: Katie Frampton
Director of Editorial Administration and Rights: Harriet Wilson
International Permissions Manager: Eleanor Sharman
Editor: Dolly Jones
Acting Editor: Lucy Hutchings
CN Head of Photo and Picture Editor: Gaby Cove
News Editors: Lauren Milligan, Scarlett Kilcooey-O'Halloran
Fashion Features Editor: Jessica Bumpas
Beauty Editor: Lisa Niven
Digital Editorial Assistant: Katie Berrington
Vogue cover stars, 2015
January 2015: Freja Beha Erichsen
February 2015: Jourdan Dunn
March 2015: Gisele Bundchen
May 2015: Emilia Clarke
Though the magazine doesn’t face as much criticism as American Vogue, the UK edition does have its moments. There has been an ongoing debate about whether or not the fashion industry is racist, and with the arrest of British designer John Galliano, who was found guilty of making racist and anti-Semitic comments in a public setting, as well as the news that famed hairdresser James Brown, who has worked closely with Kate Moss, went on a rant where he used the 'N' word, more attention has been brought to the issue. Vogue editor Alexandra Shulman joined the race debate, making a statement to the Daily Mail that she doesn't 'think fashion is institutionally racist in the slightest.' British Vogue also faces some criticisms for fashion blunders. For example, the magazine is currently under reproach for a spread in the December 2011 issue which features a rosy-cheeked model sitting atop a yak, sporting a pair of trousers that are priced at £5820. The trousers were said to make the model look like the animal, which is a new British fashion trend.
- List of British Vogue cover models
- List of Vogue cover models
- List of women's magazines
- List of men's magazines
- "Magazine Cover". Vogue. UK. 17 May 2011. Retrieved 22 March 2012.
- Lynn Barber (11 February 2008). "The world according to garb". The Observer (London). Retrieved 22 March 2012.
- At 500 pages the veteran style bible looks heftier than many of its 'size zero' models.
- "Media Information". Vogue. UK. Retrieved 22 March 2012.
- [König A. (2006) Glossy Words: An Analysis of Fashion Writing in British Vogue. Fashion Theory: The Journal of Dress, Body & Culture, 10(1/2), 205–224.]
- email@example.com (21 July 2005). "China's in vogue so Vogue's in China". People's Daily. Retrieved 22 March 2012.
- Lisa Armstrong. "Vogue China celebrates 100 issues with Mario Testino edition". The Daily Telegraph.
Angelica Cheung is arguably the most powerful Vogue editor in the world. Anna Wintour may be more famous, but Cheung's Vogue - the Chinese edition - is so commercially successful...
- "Elspeth Champcommunal Contribution". Vogue. UK. 17 May 2011. Retrieved 22 March 2012.
- Mahood, A., Fashioning Readers: The avant garde and British Vogue, 1920-9 in Women, 13 (1) (2002), pp. 37–47
- [Reed, C. (2006). A Vogue That Dare Not Speak its Name: Sexual Subculture During the Editorship of Dorothy Todd, 1922–26. Fashion Theory: The Journal Of Dress, Body & Culture, 10(1/2), 39–71.]
- Drusilla Beyfus, 'Withers, (Elizabeth) Audrey (1905–2001), magazine editor' in Oxford Dictionary of National Biography (Oxford University Press, 2005)
- Marcelle D'argy Smith (25 June 2009). "Zero Tolerance". Daily Mail (UK). Retrieved 22 March 2012.
- Ella Alexander (20 February 2012). "John Galliano found guilty". Vogue. UK. Retrieved 22 March 2012.
- "James Brown apologises". Madnewsuk.com. 30 May 2011. Retrieved 22 March 2012.
- Ella Alexander (14 June 2011). "Shulman joins the race debate". Vogue. UK. Retrieved 22 March 2012.
- Fox, Imogen (1 November 2011). "Yak Chic Vogue". The Guardian (UK). Retrieved 22 March 2012.