Volchok was born in Salem, Oregon and graduated from the University of Oregon in 1939. In the early 1950s, he started a film distribution company in Seattle that later became Northwest Releasing, a booking company for theatrical shows, musical performances (Such as The Beatles first Seattle appearance in 1964, The Rat Pack, Bill Cosby, and Elvis) and closed-circuit broadcasts of athletic contests.
Volchok's success with Northwest Releasing led SuperSonics owner Sam Schulman to offer him a position as general manager of the team. Volchok concentrated on marketing and promoting the SuperSonics, bringing live and recorded music into the Seattle Center Coliseum, creating halftime shows, and introducing kids' nights, ladies' nights, and seniors' nights.
Volchok was manager when the SuperSonics won the NBA championship in 1979 and won the 1983 NBA Executive of the Year Award. In 1983, Volchok's involvement with the SuperSonics ended when Schulman sold it.
Volchok died in 2012 of pneumonia at the age of 95.
- Allen, Percy (February 28, 2012). "Former Sonics GM Zollie Volchok dies at 95". The Seattle Times. Retrieved March 21, 2012.
- Weber, Bruce (March 2, 2012). "Zollie Volchok, an N.B.A. Showman, Is Dead at 95". The New York Times. Retrieved March 21, 2012.
- "Sonics 1979 Championship". Retrieved August 19, 2007.[dead link]
- "Association for Professional Basketball Research". Retrieved August 19, 2007.[dead link]
- Kelley, Steve (February 28, 2012). "Former Sonics general manager Zollie Volchok loved life and people". The Seattle Times. Retrieved March 21, 2012.
- Perez, Elida S. (March 20, 2012). "Zollie's Gang leader dies". Statesman Journal. Retrieved March 21, 2012.
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